You will effectively manage consumer contacts to achieve consumer satisfaction and retain consumer loyalty, help turn voluntary consumer contacts into insights and actions, and oversee the consumer relations operations and lead reporting.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Contact center management, analysis, customer service, front-end, and operational systems with foundational functional expertise
- Social media operations
- Recall management
- Project management
- Thinking strategically, managing projects independently, and being consumer focused
- Developing people and interpersonal/team building/motivational skills
- Analytical and quantitative skills
- Communicating effectively, verbally and in writing
More about this role
Reporting to the I&A Lead for SSA, this role will support growth by partnering with the assigned brand/ category/ area of business and turning consumer and shopper insights into strategies and actions. The Insights & Analytics Manager will mine and combine multiple data sources (retail, consumer, market, demographic, etc.) to provide powerful, action-oriented recommendations to help drive the business in key categories.
Success in this role requires a solid foundation in data analysis across multiple systems, a strong consumer insights background, and an ability to derive and translate insights into actions.
What you need to know about this position:
- Mine & combine insights from multiple sources with consumer and business knowledge, and synthesize to help provide clear and compelling recommendations for concrete growth activities
- Understand consumers, the laws of growth, helping to bring each to life in the most inspiring way to help marketing to get under the skin of consumers
- Have excellent ability to use Nielsen, Household-panel-data & Other data sources to identify drivers of brand/ business performance followed by clear communication towards business team
- Provide understanding of performance of advertising activities and development of brand equity
- Provide Shopper Insights to learn and leverage broad shopping and consumer knowledge.
- Continuously optimize business through data, tracking, learning
- Drives action-oriented insights on current portfolio, innovation, communication, and brand growth imperatives
- Provide analytical support at a local market level
- Curate social intelligence and listening to uncover rich cultural trends, snacking moments, brand Identify and leverage growth opportunity in retail environment for the area of geographic responsibility
Core skills and competencies
- Ability to analyse sell out data and uncover implications and opportunities for the business
- Experience in leading and managing research agencies
- Qualitative and quantitative research experience
- Experience in budget management
- Strong data analysis experience across different data sources
Personal Attributes
- Exceptional communication (oral and written) and presentation skills.
- Strategic thinker with strong problem-solving abilities
- Excellent organizational skills and attention to detail
- Strong leadership and influencing profile
- Strong collaborator: Interested and motivated by working with others.
What extra ingredients you will bring:
- Data analysis experience
- Brand Tracking experience
- An ability to build rapport across markets, functions and levels
Education / Certifications:
- Bachelor’s degree (Social Science, Business Administration, Commerce or Marketing preferred)
Job specific requirements:
- Min. 6 years working experience in commercial area (preferably FMCG), min. 5 years of market research
- Cross-country experience preferable, demonstrated ability to work across cultures and in remote teams
- Advanced analytical skills
- MS Office proficiency
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