Manager, Brand and Marketing Communication at Arnergy Solar Limited

You’ll focus on:

Brand Management

• Developing annual brand plan and marketing strategy to establish and maintain brand presence in the market
• Supporting development multi-year marketing plan
• Leveraging data, customer insights, and competitive/market research to identify and prioritize areas of opportunity to evolve our brand positioning, messaging and creative
• Effectively managing creative agencies to develop advertising, digital and PR plans & programs
• Launching and overseeing all traditional and digital advertising for Arnergy
• Managing the creative process from concept to completion
• Proactively reporting results, trends and improvement opportunities
• Providing creative leadership and direction for execution of media strategy
• Managing related budgets and provide leadership on best allocation of resources

Digital

• Leading and managing the digital creative team to ensure visual ID, graphic design, brand experience and content drive engagement, conversion rates and enrollment on website on an ongoing basis
• Working with business journey owners, agencies/partners and technology teams to ensure that all brand deliverable are being met
• Overseeing digital media strategy and measure results for SEO, paid search, OTT, display ads, boosted social and paid social to drive conversion. Adjust creative and targeting/retargeting, links and media as needed to reduce Cost per Action (CPA), and increase efficiency and effectiveness
• Managing social media strategy and blog planning, content and analytics. Building audience and messaging
• Working with marketing analytics team to track and monitor website marketing analytics on a weekly, monthly, quarterly and annual basis to meet enrollment goals

Communications

• Leading development of content and communications strategy to ensure we have a consistent message and tone across communications platforms
• Providing leadership in the development of customer communications and marketing collateral
• Developing strategic and creative solutions to communication challenges to ensure key messages are effectively shared with appropriate external and internal audiences
• Leadership of all key corporate communications including concept development, writing/editing, production and distribution; and managing external agencies
• Providing support and guidance on community giving strategy, as it relates to PR and brand goals

Team Leadership

• Providing leadership, planning, and managing to facilitate running an effective and efficient team that increases brand awareness and drives customer growth
• Promoting proactive approaches to solving business needs and problems
• Developing and managing a strong team through the hiring of diverse and skilled talent, strong performance management and personnel development, and clear goal setting and results tracking
• Setting performance standards and hold team members and vendors accountable

Marketing

• Managing the design of Social Media posts on Facebook, Instagram, Twitter and any other channel
• Providing ROI analysis of all marketing campaigns and sales activities
• Analyzing marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability
• Conducting market research to: analyze competitors; determine brand perceptions; evaluate market penetration; understand customer needs
• Developing focus groups and surveys to capture market research data as well as periodic customer satisfaction surveys and compile results report
• Completing competitive analysis to maintain our competitive advantage
• Managing market segmentation, targeting, and positioning exercises as needed
• Integrating Marketing research data with our CRM system to create new leads
• Monitoring and track competitive advertisements, PR, and website messaging
• Ensuring all team members provide high-quality customer service
• Monitoring the delivery of the brand direction and recommending areas of improvement
• Creating and implementing a long-term communication strategy, producing a yearly commercial calendar plan, liaising with the relevant departments about marketing related issues, at the same time cultivating a positive working relationship with them
• Acting as the brand’s spokesperson with media relations
• Formulating and implementing public relations strategies
• Selecting and managing communications with external agencies, as well as develops media marketing strategies and other non-campaign activities
• Providing strategic input and direction for the brand, while keeping the company’s vision, mission, and objectives in mind; and advising internal and external stakeholders on issues relevant to the brand
• Doing everything else as assigned by your Line Manager

REQUIREMENT AND SKILLS

You’ll be a good fit for this role if you have:

• Experience from E-Commerce, FMCG and Banking/Microfinance
• A Bachelor’s degree in a relevant field of study.
• A Postgraduate degree in a relevant field is an advantage.
• A minimum of 5+ years of experience in advertising, marketing, or social media marketing.
• Possess high knowledge in marketing and public relations.

We’d also like to see:

• Strong verbal and written communication skills.
• Highly motivated, well organized, detail-oriented, creative and innovative, and possess good time management skills.
• Ability to multitask, do market research and analyze results effectively, prioritize and influence stakeholders; most importantly understand the target market and its dynamics.
• Passionate about being a part of a growing company that is redefining energy reliability in Nigeria