At TeamAce, we help businesses across different industries thrive. We work with businesses to create their desired change by getting the right people, designing bespoke business processes, leveraging data, applying insights and technology. We combine our expertise and take different bespoke approaches to solve different business challenges because we believe...
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As the Lifecycle Marketing Manager, you will be responsible for building and managing lifecycle marketing infrastructure across the customer journey. You will design, implement, and optimize automated campaigns that drive user activation, engagement, retention, and long-term customer value.
Responsibilities
Develop and execute lifecycle marketing strategies across onboarding, activation, engagement, retention, and reactivation stages
Own and manage lifecycle marketing platforms (e.g., Braze), including workflow design, segmentation, and automated messaging campaigns
Design customer journeys based on user behavior and collaborate with product and engineering teams for event-based triggers
Conduct A/B testing and continuously optimize campaigns to improve engagement, conversion, and retention metrics
Monitor performance metrics, analyze user data, and provide insights to support growth and revenue objectives
Requirements
Bachelor’s Degree in Marketing, Business, or a related field with 4–6 years’ experience in lifecycle, growth, CRM, or product marketing
Hands-on experience with lifecycle platforms such as Braze, Iterable, or Customer.
Strong understanding of user segmentation, behavioral triggers, and automated campaign design
Analytical mindset with experience in experimentation, performance tracking, and product analytics
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