Lifecycle Marketing Manager at TeamAce Limited

Job Summary

• As the Lifecycle Marketing Manager, you will be responsible for building and managing lifecycle marketing infrastructure across the customer journey. You will design, implement, and optimize automated campaigns that drive user activation, engagement, retention, and long-term customer value.

Responsibilities

• Develop and execute lifecycle marketing strategies across onboarding, activation, engagement, retention, and reactivation stages
• Own and manage lifecycle marketing platforms (e.g., Braze), including workflow design, segmentation, and automated messaging campaigns
• Design customer journeys based on user behavior and collaborate with product and engineering teams for event-based triggers
• Conduct A/B testing and continuously optimize campaigns to improve engagement, conversion, and retention metrics
• Monitor performance metrics, analyze user data, and provide insights to support growth and revenue objectives

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field with 4–6 years’ experience in lifecycle, growth, CRM, or product marketing
• Hands-on experience with lifecycle platforms such as Braze, Iterable, or Customer.
• Strong understanding of user segmentation, behavioral triggers, and automated campaign design
• Analytical mindset with experience in experimentation, performance tracking, and product analytics