Lead Imaginator at First Excelsia

Our client- A research and development (R&D) company is seeking to engage the services of a Lead Imaginator - Brand, Marketing & Products Development.

Job Overview

The Lead Imaginator has the ultimate goal of championing the success of the company products and building strong relations between the product brand and the customers

Job Description

• Create and execute branding and marketing plans including digital and traditional marketing campaigns.
• Prepare and manage marketing campaigns including product launches, promotions/competitions, tradeshows, and fund-raising activities.
• Write, edit, and proofread press releases and marketing material for use in different channels.
• Analyze the impact of marketing campaigns and prepare monthly reports on campaign and budget performance.
• Coordinate with departmental heads to manage the day to day relationships and activities with institutional clients for the promotion of company products.
• Build, monitor, and maintain an effective social media presence for the products including but not limited to website, Facebook, Youtube, Instagram, Twitter, and Tik Tok.
• Identify digital opportunities to market products and execute marketing on the identified digital platforms.
• Management of digital ads including ad creation, plug-in, and analysis.
• Coordinate traditional advertising (print, radio, billboards, TV etc.)        

Person Specification:

Suitable Applicants must possess:

• Bachelors or master’s degree in marketing or a related field.
• Proven working experience in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing new product introduction as well as marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising marketing (digital & traditional) campaigns that engage, inform, and motivate.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website and marketing analytics tools.