Lead, Digital Strategy at Peridot Forte Solutions Consulting

Job Summary

The Lead, Digital Strategy will be responsible for developing strong and innovative digital marketing strategies, drive traffic to Company’s social media pages to generate revenue on Company’s products and services.

To strategize, plan, develop and implement all aspects of marketing strategy to reach more people, and build stronger relationships with our audiences.

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Be responsible for championing all data-driven marketing initiatives across the business with a focus on customer acquisition, retention, and engagement.
• Innovate and present new marketing platforms and strategies.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) and overall business performance.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-points.
• Develop engaging online content including videos, graphics, and blogs, and monitor and analyze content success.
• Analyze web traffic metrics and suggest solutions to boost web presence.
• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.
• Build strong client relationships through social media interaction.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with the team to brainstorm new and innovative growth strategies.
• Forecast marketing campaign growth and ROI for marketing campaigns.
• Manage email and social media marketing campaigns.
• Use Google Analytics, Google AdWords, and other relevant sites.
• Drive traffic to Company pages.
• Keep abreast of new social media sites, web technologies, and digital marketing trends by implementing these new technologies in developing campaigns and update current campaigns to include new information.

Requirements:

• BSc in Marketing or any related field with 4 - 5 years’ Digital Strategy experience.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Google Analytics and SEO experience.
• Knowledge of marketing principles and brand management.
• Proactive and ability to take initiative.