Lead, Content and Social Futures at Vendease

The Content and Social Futures Lead will report to the Head of Marketing and Communications. The successful candidate will help plan, manage and oversee all aspects of a digital marketing campaign to effectively promote the brand’s product. Their duties include planning a digital campaign, delegating responsibilities to the marketing team and measuring the performance analytics of a campaign.

What You'll Do:

• Social Media Marketing and Online Content
• Plan and execute across all social media and online marketing platforms, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Handling strategic online content development and marketing initiatives
• Leading marketing campaigns from the idea stage through to their execution and implementation
• Monitoring and evaluating online media campaigns to keep them fresh and effective
• Directing the hiring of marketing and promotions staff and supervising their work
• Negotiating advertising contracts
• Working with other department heads and staff to discuss plans and marketing strategies
• Collaborating with finance staff to set and stay within budget
• Staying current with emerging opportunities in the digital marketing world
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Contents
• Development and applications of relevant content formats - audio, verbal, visual - on web, blog, and across social media platforms.
• Management, tracking and deployment of content on mobile, social and online channels.
• Develop annual Content Calendar for the Company
• Maintaining our social media presence across all digital channels
• Prepares annual event calendar.
• Develop a robust and effective execution roadmap for content requirements that assures a successful campaign internal and external.
• Management & Other Responsibilities:
• Support the activities of the Head of Marketing and Communications.

The main areas of focus are:

• Website
• Social media management and PPC advertising
• Strategy, analytics, administration and delivery
• Search Engine Optimization (SEO)
• Content creation
• Email marketing
• Graphic Design

Qualifications/Requirements:

• A minimum of BSc in any discipline and 5+ years of successful marketing communication experience or previous experience shows the use of skills necessary to execute this position successfully
• Proven experience creating targeted content is advantageous.
• Strong leadership skills and ability to thrive in a results-oriented environment
• An affinity for current digital technologies is essential
• Strong knowledge and proficiency in data software: Microsoft Office Suite (required), CRM (preferably Salesforce.com)
• Excellent oral and written communication skills and strategic listening skills are necessary to effectively exercise tact, discretion, judgement, and diplomacy when interacting and/or negotiating with all levels of internal and external customers
• Strong organizational skills - attention to detail and Self-Motivator - willing to take the initiative
• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• You have strong expertise in managing relationships, networks, and teams that include a diverse group of people representative of the public and private sectors, community-based organizations, nonprofits, and civic leaders as well as program beneficiaries.