Lead, Brand & Marketing Communication at Airtel

Job Purpose:

The role of the job holder is to lead the creative development, planning and execution of all Brand and Communication initiatives for Airtel Brand within the framework of an agreed strategy, meeting operational targets for TOMA, MOUB Bonding, Revenues, Profitability, and increased Brand Equity.

Responsibilities:

• Brand Management to improve TOMA, MOUB, Bonding & ITP and ITR scores for Airtel Brand
• Development of Airtel Brand Strategy, governing all communications (for master brand and sub brands) and creative/advertising developments in a manner that will reinforce the key brand benefits and drive consumers to make Airtel their first Choice.
• Provide strategic brand support and make recommendations on brand building initiatives per regions to drive brand performance for Airtel Brand
• Co-ordinate all outlined Branding projects with the Group HQ & as well as the Nigerian team for timely execution.
• Ensuring that the Brand guidelines are adhered to on all Brand materials nationwide to ensure consistency across markets, zones, and regions
• Achieving cross-functional co-operation in all brands related activities creating a smooth flow of Brand Information Company wide thereby ensuring satisfaction scoring by internal and external customers.
• Provide strategic branding support for in the implementation of brand assets & properties pan Nigeria and make recommendations on the required branding elements to drive brand saliency. All brand assets must be fully leveraged.

Campaign Execution

• Segment led Campaign development and management and working with Head of Media in achieving a 1+3 Message Policy for Airtel Nigeria.
• Accurate and efficient development and management of the brief-to-break process with the agency.
• Ownership and management of Brand creative material development process using approved agencies and third-party suppliers.
• Collation and proper dissemination of needed campaign product information (both internal and external) to achieve seamless synergy in all Brand related matters.
• Provide guidance to the media manager on the required media support & mix per campaign to optimize campaign performance in line with outlined objectives
• Provide support to the Trade Marketing function through timely provision of required branding collateral and make recommendation on POS elements to drive performance in trade

Brand Performance & Campaign evaluation

• Track, report and analyse brand performance monthly; identify gaps and make recommendations as required
• Prepare campaign pre & post evaluations briefs and deliver the research team as required to ensure identified targets are met per campaign.
• Optimization of the Brand and Communications Budget
• Manage the SCM process end to end to ensure quality standards are met within reasonable cost production boundaries in an efficient process which does not compromise stipulated timelines
• Finance and SCM information management, e.g. OAFs and POs
• Budget control and management and tracking to ensure budget optimization and no overspend
• Reporting and collation of all departmental accruals for the month to ensure timely delivery to finance
• Conduct regular financial reconciliation with the Agency to ensure timely payments due agency) fees and other ancillary payments) are made.

Agency Management

• Directly manage the advertising agencies and ensure superlative output and turnaround time on all projects.
• Ensure regulatory compliance on All advertising materials and keep Airtel on the good side of the related regulatory bodies
• Conduct bi-annual agency evaluations and prepare required documentation for cascade to all stakeholders

Requirements/Qualifications

Educational Requirement

• A recognized university degree
• Brand Management & Digital Marketing experience (Not less than 10 years)
• Project Management qualification will be an advantage
• Understanding of the rudiments of Brand Management and execution
• Use of media, brand activation, digital campaign
• Good interpersonal and relationship building skills
• Master’s in business administration would be preferred additional qualification dependent on experience.

Working Experience:

• Project Management skills
• Be able to write Project Documents/Briefs
• Ability to work well in teams
• Ability to influence decision at Exco level
• Achieving Business Success and relationship management
• Delighting the customers
• Proactive and displaying Entrepreneurial Spirit
• Ability to work under pressure