Junior Marketing Analyst at Noemdek Limited

Key Responsibilities:

Data Analysis:

• Collect and analyze marketing data from various sources to identify trends, patterns, and insights.
• Develop and maintain dashboards and reports to monitor key performance metrics.
• Utilize statistical techniques to interpret data and provide actionable recommendations.

Market Research:

• Conduct market research to identify opportunities and threats in the industry.
• Stay up-to-date with industry trends and competitive intelligence.
• Provide insights on market segmentation and customer behavior.

Campaign Optimization:

• Evaluate the performance of marketing campaigns across different channels (digital, traditional, social media, etc.).
• Recommend adjustments and improvements to enhance campaign effectiveness.

Customer Analysis:

• Segment and profile customers to identify high-value target segments.
• Analyze customer journeys and behavior to improve retention and loyalty.

ROI Analysis:

• Calculate and report on the return on investment (ROI) for marketing initiatives.
• Work with the finance team to ensure marketing budgets are effectively allocated.

Reporting and Presentation:

• Create clear and concise reports and presentations to communicate findings to stakeholders.
• Collaborate with cross-functional teams to drive data-informed decision-making.

Requirements:

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 1 or 2 years of experience in marketing analysis, data analytics, or a related field
• Proficiency in data analysis tools such as Excel, SQL, and data visualization tools (e.g., Tableau, Power BI, social media email marketing).
• Strong analytical thinking and problem-solving skills.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.
• Familiarity with marketing automation and CRM systems is a plus.