Juice Category Senior Manager at Coca-Cola

What You'll Do For Us

• Develop short- (1 year) and mid-term (2-3 years) business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support Africa Operating category and brand growth targets.
• Assess attractive local consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas ( new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
• Provide direction, leadership and coaching to members of project teams. 
• Manage category & brand turnover, Gross profit, and marketing budget to deliver growth and financial targets.
• Develop programs and secure required budget in order to execute category & brand plans.  Where applicable, ensure appropriate implementation of global/regional direction into local execution.

Role Requirement

• Education: Bachelor's Degree required, MBA preferred.
• 10 years of brand management/marketing experience. 
• Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)

What We Can Do For You:

• Challenging Work – our unique global system offers constant opportunities to develop world-class skills and a truly international career. 
• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. 

Skills:

• Brand Architecture, Brand Positioning, Channel Management, Competitive Market Analysis, Consumer Segmentation, Creative Development, Digital Media Strategy, Human Insights, Leadership, Marketing Objectives, Marketing Strategies, Media Planning, Problem Solving, Quantitative Research, Social Media Strategies, SWOT Analysis, Team Management