IT/Digital Marketer (Female) at Rovedana

Location: Lekki, Lagos

Salary: 250,000 Naira Monthly

Benefits:

• HMO 

• Paid annual holidays and paid parental leave

• Flexible work hours and hybrid work: 60% Office and 40% remote

• Fully paid pension

Job Description: We are looking to hire a skilled and experienced Female IT/Digital Marketer for our partner, a leading insurance software company based in Lekki, Lagos. The ideal candidate will be responsible for developing, managing and optimizing all lead acquisition channels by conducting website and keyword research, ad grouping and audience targeting.

Job Responsibilities:

• Create, manage, test, report and optimize growth experiments.

• Ability to analyze and report acquisition efforts with actionable business insights.

• Overseeing paid media budget for increased ROI

• Develop and implement SEO optimisation strategy.

• Working alongside marketing, engineering and product to drive growth.

• Modifying and testing changes to previously developed campaigns

Job Requirements:

• Minimum of HND/BSc. in English, Marketing, Communications, or similar fields

• 3+ years experience with PPC, Paid Social Media Marketing and SEO

• Familiarity with popular Content Management Systems such as WordPress, Shopify, Magento, HubSpot, etc.

• Advanced knowledge of analytics platforms such as Google Analytics, Google Keyword Planner, Google Search Console, Google.

• PageSpeed Insights, Google Data Studio, Hubspot, and other third-party SEO reporting tools (Moz, Spyfu, SEMrush, etc.)

• Knowledge of HTML, CSS, XML, client and server-side technologies is a plus.

• Knowledge of the Google Ads, Microsoft Advertising, FaceBook, LinkedIn advertising platforms.

• Deep experience with inbound strategies is required; experience with ABM and sales/marketing alignment is a plus

• Strong creative aptitude, including a keen eye for design and copywriting.