Influencer Acquisition and Campaign Executive at Fadac Resources

Jo Description

My client is a globally leading technology company that enables SMEs, multinationals, creative agencies, research companies, and NGOs to push brand messages and pull consumer insights from trusted influencers shaping the trends that drive African commerce. Headquartered in Nairobi, Kenya with teams in Ghana, Nigeria, South Africa, Tanzania, Uganda, and across Europe.

Due to expansion, they are currently in need of a Influencer Acquisition and Campaign manager – Hybrid

JOB DESCRIPTION;

• Develop and/or implement acquisition strategies put in place for the different communities and demographics to meet set KPIs.
• Continuously keep abreast of all client leads in the pipeline and analyze brand needs assessment to identify key required communities and implement acquisition to meet the demand
• Work with the marketing department to brainstorm areas of collaboration and support and work collectively on tactics across performance, awareness, and retention funnels to meet our supply targets.
• Brainstorm new, creative approaches to influencer acquisition and grouping
• Keep abreast of emerging trends, technologies, and influencers
• Lead workshops and other strategic planning sessions

Influencer Training

• Provide product, campaign and other support inquiries on needs basis either through the phone, webinars
• Ensure live training schedule and any other relevant training comms and materials have been shared with all influencers
• Ensure all underperforming influencers at the point of verification are pulled out of campaigns and re-trained
• Support marketing research for the development of strategic recommendations
• Find solutions to constantly automate the training processes.
• Campaign Execution & Reporting
• Manage campaign fulfillment from running campaigns on the platform, providing progress reports and
• Anticipate and plan for 100% budget fulfillment within the set campaign duration
• Lead campaign review sessions/immersions before and during the campaign period with the business development team
• Ensure campaigns are run in accordance with the client schedule and plan for any realignment
• Ensure the report data sheet is filled by the verification team and data is available for the business development team to create client reports.

JOB REQUIREMENT.

• Professional communication skills: Including phone and in writing, whether through e-mail,
• 1-4 years experience with campaign experience.
• Minimum of Bsc Qualification
• Proven ability to complete projects according to outlined scope, budget, and timeline
• Hyper-organized and capable of juggling all of the data associated with projects and task-tracking
• Ability to project plan and effectively manage multiple concurrent projects