Hospital Marketer at Skyhigh Medical Centre

Responsibilities
Revenue Generation:

• Develop and execute strategies to meet monthly income generation targets.
• Identify new business opportunities to drive consistent revenue streams.
• Monitor performance metrics and adjust strategies to optimize revenue growth.

Partnership Development:

• Assess strategic partnership opportunities with HMOs (Health Maintenance Organizations) and corporate clients.
• Foster and manage relationships with physicians to increase referrals and contracts.
• Explore new product and service feasibility to align with the hospital's business plans.

Performance Evaluation:

• Monitor and evaluate the performance of marketing initiatives to ensure alignment with strategic objectives.
• Develop pricing tactics to maximize profitability while maintaining patient satisfaction and reimbursement standards.
• Provide regular reports to management on marketing performance and suggested improvements.

Strategy Development and Implementation:

• Design and execute growth strategies to increase market share and revenue.
• Plan and execute promotional campaigns, including CMEs (Continuing Medical Education), workshops, patient education programs, lifestyle management initiatives, and health camps.
• Evaluate the effectiveness of previous marketing programs and assess the viability of new initiatives.
• Research and explore new markets, geographical areas, and potential customers to expand the hospital’s reach.
• Develop publicity strategies to enhance brand visibility in the healthcare sector.

Communication and Media Relations:

• Develop and implement a comprehensive communication plan to be used across all marketing and PR channels.
• Act as the liaison between the Marketing team and hospital management, ensuring clear communication and alignment of objectives.
• Manage relationships with media outlets and the wider community to build and maintain a positive brand image.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing in the healthcare industry.
• Strong communication, interpersonal, and negotiation skills.
• Ability to work independently and as part of a team.
• Excellent organizational and time management skills.
• Knowledge of healthcare services and HMO is an added advantage.