Horeca Sales Representative at Ascentech Services Limited

Sales & Business Development

Identify and approach potential customers in the HORECA sector, including hotels, restaurants, cafés, and catering businesses.

• Achieve and exceed sales targets by driving revenue growth in the assigned territory.
• Develop and maintain strong relationships with key decision-makers in the HORECA industry.
• Negotiate contracts, pricing, and payment terms with customers to maximize profitability.

Customer Relationship Management

• Conduct regular visits to customers to ensure proper product availability and visibility.
• Provide excellent customer service, addressing concerns and resolving complaints in a timely manner.
• Educate customers on product features, benefits, and promotions.
• Ensure high customer retention through consistent follow-ups and engagement.

Market Intelligence & Competitor Analysis

• Monitor market trends, customer preferences, and competitor activities.
• Provide feedback on product performance and customer demands to the sales manager.
• Identify new business opportunities and suggest strategies to improve sales.

Reporting & Sales Tracking

• Maintain accurate records of sales, customer interactions, and market activities.
• Submit daily, weekly, and monthly sales reports to the HORECA Supervisor or Manager.
• Track stock levels and ensure timely replenishment of products at customer locations.

Brand Visibility & Marketing Support

• Ensure proper product placement and visibility in hotels, restaurants, and cafés.
• Support marketing campaigns, promotions, and product activations within the HORECA sector.
• Assist in organizing product sampling and tasting sessions for potential customers.

Coordination with Internal Teams

• Work closely with the logistics team to ensure timely deliveries and order fulfillment.
• Coordinate with the finance team to follow up on payments and outstanding invoices.
• Collaborate with the marketing team to execute promotional campaigns and special offers.

Key Requirements

Education & Experience

• Bachelor’s degree or diploma in Business, Sales, Marketing, or a related field.
• 2-4 years of experience in sales, preferably in the FMCG or HORECA sector.
• Proven track record of achieving and exceeding sales targets.

Skills & Competencies

• Strong sales and negotiation skills.
• Excellent relationship management and communication skills.
• Ability to work independently and manage time effectively.
• Good analytical and problem-solving skills.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint) and CRM software.

Other Requirements

• Willingness to travel within the assigned territory.
• Ability to work under pressure and meet deadlines.
• Self-motivated and results-driven.

KPIs (Key Performance Indicators)

• Sales revenue and volume growth in the HORECA sector.
• Number of new accounts acquired.
• Customer retention and satisfaction levels.
• Market share improvement within the HORECA segment.
• Achievement of monthly and quarterly sales targets.