Head, Sales and Marketing at IO Furniture

Key Summary of the job:

• Coordinate sales distribution by establishing sales territories, quotas, goals and establish training programs for sales representatives. 
• Analyze sales statistics to determine sales potential and inventory requirements and monitor customer preferences
• Revenue generation- Rigorously drive sales target

Core working relationships:

• Clients
• Stakeholders
• Sales Operations
• Production Operations

Task Complexities:

• Direct and coordinate activities involving sales of manufactured furniture products 
• Resolve customer complaints regarding sales and service
• Review reports to project sales and determine profitability
• Liaise with leadership to determine price schedules and discount rates
• Prepare budgets and propose budget expenditures for sales department
• Monitor customer preferences for strategic sales drive
• Liaise with human resource to plan and direct staffing, training, and performance evaluations to develop and control sales activities
• Direct, coordinate, and review activities of the sales team a view to add significantly to the bottom line of the business 
• Consult with departmental heads and the brands communication consultant to plan advertising and to secure information on products and customer specification
• Confer with potential customers regarding products needs and advise customers on purchases
• Assess marketing potential of new store locations, considering statistics and proposed budget
• Lead and coordinate dealership/ partnership activities as per multi-channel marketing
• Build and execute the Company’s marketing and communications plan along with the Marketing consultant
• Develop, maintain and grow relationships with leaders in the Corporate, Real estate, Commercial, Hospitability and Public sector for the purpose of lead generation
• Identify and develop new strategic opportunities for partnerships with major stakeholders in the construction and property development sector of the economy for the purpose of marketing the company
• Develop content for promotional materials, social media, newsletters and other campaign channels in concert with the marketing consultant
• Categorize and report on trends specific to the furniture industry analyzing the impact on the business
• Maintain effective internal communication to ensure that all relevant functions are abreast of marketing objectives   
• Recommend products to customers, based on customers' needs and interests.
• Answer customers' questions about products, prices, availability, product uses, and credit terms
• Estimate or quote prices, credit or contract terms, warranties, and delivery dates
• Consult with clients after sales to resolve problems and to provide support
• Identify prospective customers by using business directories, following leads from existing clients, participating in organizations and clubs, and attending trade shows and conferences
• Monitor market conditions, product innovations, and competitors' products, prices, and sales
• Perform administrative duties, such as preparing sales budgets and reports, keeping sales records, and filing expense account reports
• Obtain credit information about prospective customers
• Train customers' employees on the appropriate use of new Furniture
• Liaise with customer service to prepare quotations, job order forms
• Negotiate details of contracts and payments
• Negotiate with retail merchants to improve product exposure, such as shelf positioning and advertising
• Liaise with the technical unit to plan, assemble, and stock product displays in retail stores, or make recommendations to retailers regarding product displays, promotional programs, and advertising
• Check stock levels and reorder merchandise as necessary

Key Job Attributes:

Generic

• The ability to Multitask
• The ability to work with a team
• Ability to work independently
• Ability to be proactive and deliver results
• Integrity/Discipline
• Excellent interpersonal skills
• Attention to details
• Possess analytic and problem solving skills
• Proficiency in the Microsoft package

Skills

• Effective Communication
• Persuasion skills
• Social Perceptiveness
• Critical Thinking
• Negotiation Skills
• Service Orientation
• Active Learning
• Coordination skills
• Good Judgment and Decision Making
• Performance Monitoring

Technical

• Excellent communication skills and evidence of building strong relationships
• Solid knowledge of digital technologies including those involving content management, web analytics, search engine marketing, email marketing, website usability
• Able to develop strong value propositions consistent with Customer needs
• Knowledge of the company’s product and services
• Ability to connect strategic thinking and planning with hands – on tactical execution

Job Knowledge

Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer Service — Knowledge of principles and processes for providing customer service. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modelling, leadership technique, production methods, and coordination of people and resources.

Education:

• A Degree in Marketing communications, Social sciences or Business Administration.  
• An MBA will be an added advantage

Experience:

• Minimum of 5-7 years of demonstrable experience in sales, marketing , merchandising or related field
• 4 years’ experience in a supervisory role.