Head, Programme Development at Lagos Business School

Location: Sangotedo Ajah, Lagos

Job Description

• You will be responsible for market and customer insight research to assist in program and seminar development.
• Overseeing the development of advertising and marketing support materials, and the pricing of these programs and seminars.
• Driving digital marketing support for programs and seminars.

Essential Duties / Key Job Roles and Responsibilities
They include but not limited tthe following:

• Continuous monitor and track market and customer trends that will impact on our performance (primary and secondary)
• Ensure that the school has an effective way of collecting information in order tprepare proposals in response trequests for proposals from organizations efficiently and effectively
• Prepare the marketing plan for programs and seminars that have been approved
• Advise Faculty on viability of seminars and potential new seminars
• Drive the development of advertising and other marketing support materials for seminars and programs
• Develop the annual seminar calendar
• Hosting of online programs on other platforms like EdX
• Develop evaluation tools tcontinuously monitor programs implementation and delivery tensure Quality Assurance.
• Advise on the pricing and profitability of programs and seminars
• Advise on what programs and seminars tback and what tdrop by analyzing their actual and potential Return on Investment
• Any other specific or ad-hoc duty tbe assigned by the Director of Executive Education.

Qualifications

• A minimum of an M.Sc or MBA degree
• Professional Qualification
• Professional Marketing Certifications from internationally recognized institutes will be an advantage

Experience:

• Cognate Experience: A minimum of 7 years relevant marketing or product management work experience with at least 3 years at middle management level in medium tlarge organizations. Must have strong analytical and marketing research experience.
• The candidate must have an accomplished track record, exhibits confidence and demonstrable resilience and has a high and infectious energy and appetite for success.

Required Skills, Knowledge and Abilities:

• Competence in market research and data analytics
• Planning and organizational skills
• Good interpersonal skills and influencing skills
• Excellent oral and written communication skills
• High integrity, reliability and confidentiality
• People management skills
• Ability to network and relate at senior level
• Knowledge of basic accounting and budgeting
• Product management skills
• Public Relations and Marketing Communication skills
• Knowledge of program evaluation and quality assurance