Head of Sales at Air Peace

JOB SUMMARY

• The Head of Sales is responsible for leading Air Peace's entire sales functions across domestic, regional, and international markets.
• This role ensures that sales strategies, distribution systems, market penetration, and revenue delivery meet the airline's commercial and financial objectives.
• The position provides strategic and operational leadership to the nationwide and international sales teams, ensuring strong performance across all channels corporate, TMCs, travel agencies, tour operators, online, trade partnerships, and emerging distribution platforms.
• The Head of Sales also plays a critical role in supporting Air Peace's network expansion, strengthening market share, and driving profitable revenue growth aligned with the airline's commercial strategy.

KEY RESPONSIBILITIES

Responsibilities include but are not limited to:

Commercial Sales Leadership

• Lead and manage the performance of sales teams across Nigeria, Africa, UK, I-JAE, India, Israel, Caribbean, and other markets Air Peace serves.
• Develop and execute a cohesive sales strategy that maximizes revenue, market share, and yield across all distribution channels.
• Oversee annual sales planning, target setting, and performance monitoring across all territories.
• Implement strong sales governance, ensuring accountability, productivity, and ROI-driven activities.

Market Development & Revenue Growth

• Identify and develop new revenue opportunities in corporate travel, leisure/holiday markets, SMEs, affinity groups, oil & gas, government traffic, and trade.
• Grow premium and high-yield traffic through structured engagements with corporate buyers and TMCs.
• Strengthen Air Peace's market share on key international routes— London, Jeddah, China, India, Johannesburg—and upcoming long-haul routes such as Säo Paulo, Rio, and the Caribbean.
• Lead market-entry sales strategies for new destinations, ensuring strong ramp-up performance.

Travel Trade & Agency Relations

• Build and maintain strong relationships with travel agencies, consolidators, OTAs, TMCs, and tour operators.
• Manage commercial agreements, incentive structures, SOTI frameworks, commissions, and trade support programs.
• Enhance Air Peace's trade presence through roadshows, trade events, product seminars, and joint marketing initiatives.
• Oversee dispute resolution, ticketing support, ADM/ACM processes, and agency performance management.

Corporate Sales Management

• Lead corporate contracting and negotiations for key accounts across Nigeria and international markets.
• Develop corporate travel programs, volume-based deals, corporate fares, and loyalty-linked incentives.
• Strengthen partnerships with corporate organizations, chambers of commerce, regional business councils, multinationals, and public- sector entities.

Distribution & Channel Strategy

• Oversee traditional and digital distribution channels: GDS, NDC, agency portals, direct website sales, call centre sales, and mobile channels.
• Work with the CCO, Head of Revenue Management, and IT to continuously improve Air Peace's distribution efficiency and lower cost of sales.
• Ensure consistency of pricing, content, and product visibility across all distribution systems.

Cross-Functional Collaboration

Work closely with:

• Revenue Management on demand trends and pricing strategies.
• Marketing & Branding on campaigns and product positioning.
• Customer Care to improve customer experience.
• Network Planning to support route launches and adjustments.
• Finance on budget planning and commercial governance
• Contribute to the airline's overall commercial performance as a core member of the commercial leadership team.

Leadership & Team Management

• Lead, mentor, and develop sales managers, country managers, sales executives, and field sales officers.
• Build a strong, performance-driven sales culture based on accountability, transparency, and productivity.
• Implement training programs to strengthen commercial competencies across the sales organization.

EDUCATIONAL QUALIFICATION/EXPERIENCE/KNOWLEDGE

• Bachelor's degree in business, Marketing, Economics, Aviation, Management or a related field.
• Master's degree or postgraduate degree will be an advantage
• Minimum 10—12 years of progressive airline commercial/sales experience, with at least 5 years in senior leadership (Country
• Manager, Regional Manager, or Head of Sales).
• Proven track record of achieving sales targets across multiple regions.
• Strong understanding of international aviation markets and GDS distribution systems.
• Experience in long-haul and multi-continent market sales is a strong advantage.
• Strong negotiation and contract management skills.
• Excellent analytical ability with strong command of sales reporting, business planning, and forecasting.
• Deep understanding of GDS platforms (Amadeus, Sabre, Travelport), NDC, corporate distribution, and airline sales systems.
• Advanced proficiency in MS Office, CRM platforms, and business intelligence tools.
• Strong leadership and people-management ability.
• Excellent communication and stakeholder management skills.
• Strategic and commercial mindset with strong revenue focus.
• Ability to work under pressure and deliver results in competitive environments.
• High integrity, professionalism, and commitment to excellence.

KEY PERFORMANCE INDICATORS

• 100% achievement of revenue and sales targets by region/market.
• 200/0 growth in corporate market share and high-yield traffic.
• 90% increased load factors, RASK improvements, and route profitability support.
• Quarterly performance assessment of travel agencies, TMCs, and trade partners.
• Expansion of Air Peace's distribution footprint and direct sales share.
• 100% successful commercial ramp-up of all new route launches.