Head of Product Banking (Product Development & Marketing) at United Bank for Africa (UBA)

Job Summary

• Full P&L accountability for all the Consumer products and segments (Mass Market, Affluent and Youth & Children segments)
• Chief budget owner: oversees preparation of product budget and business plans including target sales, volume, marketing strategy, consumer segmentation, product positioning, objectives and lifecycle recommendations to achieve overall business goals.
• Coordinates the development and deployment of value propositions, product offerings, target segment strategy, and business plan for customer acquisition, engagement and retention in Nigeria and ROA.

Roles & Responsibilities
Business & Strategy Development:

• To ensure achievement of profitability targets through revenue maximization and prudent cost management.
• Deliver on the business targets for the segments (Customer acquisition of products/channels; CASA deposit growth target)  
• Drive the entire customer journey for value realization in the target segment (Segment Prospecting Customer Service; Reducing Segment Churn)   
• Implements Bank-wide go-to-market strategy for new initiatives, working with all relevant departments / stakeholders to drive execution.

Product Portfolio Management:

• Drive sustainable growth and acquisition of new customers for all segments   through development and maintenance of quality products, propositions and solutions pertinent to its business
• Build and maintain productive and strategic relations with stakeholders to drive the development and delivery of business solutions and revenue growth for all segments business.
• Drive customer-led propositions for all segments business by developing a pipeline of value adding customer solutions to include customer experience, products, and service offers.
• Manage an effective customer's loyalty program for networking and deepening the all segment market penetration.
• Champion the delivery of consistent, seamless and trusted customer service to ensure customer retention and loyalty.

Segment and Product Ownership:

• Coordinates the development and deployment of value propositions, product offerings, target segment strategy and business plan for the all Segments.
• Has oversight and ownership on end-to-end processes to ensure execution of on boarding for customers and fulfilment of products through engagement with relevant stakeholders involved in executing the standard process to ensure delivery of a seamless customer value proposition.
• Responsible for Portfolio health on relevant products -track portfolio performance (through lead indicators) and taking necessary actions to ensure product integrity is maintained.  
• Develops and monitors specific sales & marketing campaigns together with relevant stakeholders to leverage market opportunities that generate new sales/volumes and increase market share.
• Accountable for all relevant segment/product metrics as applicable within the Bank's policy where applicable (e.g. risk limits, delinquency, compliance requirements. etc.)
• Monitors sales impact & profitability of marketing expenditures both on BAU and special campaigns.
• Optimize fees and charges to create value for clients in line with Treat client’s fairly principles

Market Research Support Function:

• Conduct ongoing market research on the segment to develop insights required to drive UBA 's propositions for the segment
• Generate regular competitor benchmarking of segment activities and strategies.
• Maintains a detailed and current understanding of the industry; (current market structures; regulatory requirements and issues; etc.) to ensure opportunities are realized and risks mitigated.
• Ensure adequate support programs (like trainings. lead generation, etc.) to enhance product knowledge to the Sales team, branch staff.
• Ensure robust communication on pertinent segment/product performance, market/regulator changes and relevant customer insights.
• Identify and engage low/non-performing locations/countries periodically.
• Ensure all issues raised from the business offices are adequately treated and/or escalated to appropriate units where necessary.

Candidate's Profile

• Our ideal candidate must currently work within the banking industry, with good knowledge of product development.
• Having a sales background and experience in branch management will be an added advantage.
• The ideal person must also be a people’s person and can establish and sustain a good working relationship with stakeholders.

Skills Required:

• Good knowledge of Bank’s Operations Policies.
• Excellent communication & interpersonal skills coupled with the ability to deal professionally, confidently and effectively with staff at all levels, internally and externally.
• Good knowledge of product and Int’l banking operations.
• Interpersonal skills to create and maintain relevant business networks; and to effectively communicate with and manage customer expectations (internal and external), and other stakeholders who impact performance.
• Knowledge and effective application of all relevant banking policies, processes, procedures and guidelines to consistently achieve required compliance standards or benchmarks.
• Sales and Marketing skills to effectively sell Bank products and expand market share.

Knowledge Required:

• Knowledge of business industry trends and practices.
• Knowledge in expatriate banking models and outreach promotional strategies.
• Knowledge and effective application of all relevant banking policies, processes, procedures and guides.