Head of Marketing at Gamma Mobility

Position Summary

• We are seeking an experienced and strategic Head of Marketing with at least 5 years of experience to lead and execute our marketing initiatives. 
• The ideal candidate will be responsible for developing marketing campaigns, driving brand awareness, and optimizing customer acquisition strategies.

Key Responsibilities
Marketing Strategy & Brand Positioning:

• Develop and execute comprehensive marketing strategies to drive customer acquisition, engagement, and retention.
• Define and enhance Gamma Mobility’s brand identity, positioning, and messaging to ensure consistency across Nigeria and Ghana.
• Conduct market research and competitive analysis to identify opportunities for growth and differentiation.
• Lead marketing efforts for new product launches, ensuring proper positioning, promotion, and customer adoption.
• Lead and manage marketing campaigns across digital, social, and traditional channels.

Digital & Performance Marketing:

• Oversee and optimize paid digital campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads, etc.) to maximize ROI.
• Leverage SEO, email marketing, content marketing, and influencer collaborations to drive organic traffic and engagement.
• Implement A/B testing and data analytics to refine targeting, messaging, and campaign effectiveness.
• Develop and execute high-impact social media strategies to grow Gamma Mobility’s online presence and drive engagement.

Product Marketing & Launches:

• Work closely with the Product & Operations Teams to create clear product messaging and user education content.
• Develop promotional campaigns to introduce new services and drive adoption within targeted customer segments.

Leadership & Team Development:

• Lead and mentor the Marketing Team, including Digital Marketing Associates, Graphic Designers and PR Associates
• Collaborate with cross-functional teams (Sales, Customer Success, Product) to align marketing with business objectives.
• Manage marketing budgets, track performance metrics, and report insights to senior management.

Requirements

• Minimum of 5 years of experience in marketing, preferably within fintech, mobility, or B2B sectors.
• Strong strategic thinking and ability to translate data into actionable marketing plans.
• Experience in digital marketing, branding, and performance marketing.
• Strong leadership and project management skills.
• Excellent communication and stakeholder management skills.
• Proficiency in marketing analytics tools and CRM platforms.
• Experience in managing budgets and optimizing ROI on marketing spend.