Head of Marketing and Branding at Kredete

Job Description

• We are seeking a highly skilled and experienced Head of Marketing and Branding with over 5 years of professional experience to join our team.
• The Ideal candidate will be responsible for developing and executing brand strategies that enhance the company's image, increase brand awareness, and drive growth.
• This role requires a creative and strategic thinker with a deep understanding of brand management.

Key Responsibilities

• Develop and execute social media strategies across platforms (TikTok, Instagram, YouTube, etc.) to drive viral growth and establish a strong online presence.
• Create engaging content and high-converting static and video creatives for all social channels.
• Build and manage relationships with brand ambassadors, affiliates, creators, and micro-influencers to grow the Kredete community.
• Manage the social posting calendar and collaborate with founders/marketing teams for campaign-specific content.
• Monitor social trends, identify opportunities for virality, and forge disruptive partnerships.
• Develop and implement product marketing strategies that align with business goals, including brand awareness, GTM strategy, and outbound campaigns.
• Oversee outsourced content writers and designers, ensuring consistent messaging across all channels.
• Track marketing metrics, demonstrating impact on revenue growth.
• Start as an individual contributor with potential to build and lead a marketing team.
• Collaborate with sales, product, and external teams to align marketing efforts.
• Represent the community voice internally and externally, scaling Kredete’s forum and executing user group strategies.
• Create ambassador programs, in-person meetups, digital competitions, and community recognition initiatives.
• Manage community newsletters, blog updates, and collaborate with partnerships and support teams to achieve targets.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• Proven track record of building and growing in marketing and branding, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful marketing and branding strategies.
• Strong knowledge of digital marketing, content creation, community management and media strategies.
• Excellent communication, relationship-building, and team leadership skills.
• Ability to analyze data, understand consumer behavior, and adjust strategies accordingly.
• Willingness to travel internationally to facilitate company growth. 
• Vibrant and outgoing personality.