Head of Growth - POS at FairMoney

Description

As the Head of Growth - POS forthe PayForce business unit, you will play a critical role in managing and growing key metrics like Gross Profit, Revenue, Transactions, etc. You will be working with the offline channel team and digital marketing team to design customer acquisition strategy, as well as work with the CRM team for lifecycle management of existing customers via various channels. Finally, you will work closely with the Product Team to ensure the optimization of the user funnels and zero in on new product features enabling holistic and long-term growth of the business.

Role Summary

• Continuously analyzing data to identify new business and improvement opportunities for customer acquisition and retention to drive revenue and profit of the business.
• Identify opportunities to increase customer lifetime value by enhancing customer journey by launching new products, improving customer interaction, and NPS of the app.
• Create business scenarios, and growth strategies, and present them to various stakeholders.
• Ensure speedy and successful delivery of business initiatives.

Requirements

• 5-7 years of experience in business analysis/growth strategies or a related field.
• Exceptional analytical and conceptual thinking skills.
• Familiar with Microsoft Excel, Google Sheets, and data visualization tools e.g. Tableau, Google Analytics, and PowerBI.
• Experience with setting the product's metric structure, prioritizing metrics, and effectively monitoring metrics.
• A passion for creating solutions with a positive attitude to change.
• The ability to work on multiple projects within your project time frames.
• Strong Communication Skills and ability to influence stakeholders and work closely with them to determine acceptable solutions and deployment.
• Excellent documentation skills.
• Extensive experience working with performance marketing teams, liaising with third parties (PPC, SEO, etc.), CRM, and TeleSales.

Nice to have:

• Experience in scripting with SQL, extracting large sets of data, synthesizing data, and developing meaningful conclusions.
• A good understanding of the information technology/product development cycle
• Hands-on Performance Marketing experience.
• Experience in Financial Services or FinTech.