Head of Growth at Assets Microfinance Bank

Mission

• Oversee the growth marketing team in developing and implementing marketing strategies that will generate active leads across different business verticals.

Duties/ Responsibilities

• Conceive and develop efficient and creative marketing strategies.
• Plan and implement promotional campaigns for products and events.
• Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence.
• See all ventures through to completion and evaluate their success using various metrics.
• Conduct market research to identify opportunities for promotion and growth.
• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Collaborate with sales to optimize lead acquisition and conversion.

Qualifications & Skill Sets

• Candidates should possess a Bachelor's Degree qualification
• 5+ years proven working experience in digital marketing.
• Portfolio of previous digital campaigns, highlighting customer profiles, engagement and conversion in relation to KPIs.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Creativity and commercial awareness - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and lead funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, Ahref).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing campaigns for Google Adwords campaigns, LinkedIn, Facebook and Instagram.
• Strong analytical skills and data-driven thinking.
• Knowledge of market research practices and techniques.
• Proficient in Microsoft Office tools and marketing software (e.g Hubspot).
• Project management experience.
• Excellent essential skills - communication, people, organizational and time management skills.