Head of Digital at Maurice Xandra Solutions

The Head of Digital will take lead on all digital projects. He/she will work with the strategy director to plan, execute and track digital campaigns that resonate and can be converted into measurable outcomes.

KEY RESPONSIBILITIES

• Actively drive and shape the digital transformation efforts at the organization.
• Assist in the creation of integrated marketing campaigns and promotions, with the aim of driving online aspects of campaigns
• Analyze data, monitor digital marketing campaigns and evaluate results
• Oversee the leads generation process, from both online channels
• Actively contribute to new business pitches
• Work with cross-functional teams (Creative, Strategy, Product, UX/UI, support, data, client teams) to optimize reach and conversions across campaigns
• Lead performance marketing strategy (optimization for and experimentation on Google Adwords Search, Re-marketing, Facebook ads Campaigns, referral marketing)
• Create, manage and experiment with new user acquisition campaigns; and retention strategies
• Prepare and present recommendations, dashboards, and findings from experimental data all the way up to the executive level
• Conduct market research, digital audits and competitive monitoring on behalf of clients
• Marketing Analytics- Prepare and deliver presentations and measuring the impact and effectiveness of past promotional campaigns
• Social Media Analytics- Employ analytics to gather important data (social media, web analytics, rankings etc.). Also create reports on social media marketing and other metrics

PREFERRED QUALIFICATIONS

• 5+ years of relevant work experience
• Critical thinking and problem-solving skills
• Ability to manage relationships with internal/external customers to resolve issues
• Good communicator
• Demonstrable ability to multi-task and adhere to deadlines
• Well-organized with a customer-oriented approach