Head of Digital Communications at Domeo Resources International (DRI)

Direct Reports: Digital Marketing Executives, Content Creators, Social Media Officers, Graphic Designers    

Main Function    

The Head of Digital Communications will lead the development and execution of digital communication strategies across the Group of Companies. This role is responsible for enhancing brand visibility, managing digital channels, driving online engagement, and ensuring consistent messaging that aligns with the Group’s vision and business objectives. The ideal candidate must be a digital strategist with proven leadership skills, in-depth knowledge of communication technologies, and the ability to manage multi-brand digital portfolios.    

Role Responsibilities    

Digital Strategy and Planning

• Develop and implement digital communication strategies for the Group and its subsidiaries.
• Align digital communication efforts with overall business and branding objectives.
• Lead innovation in online engagement through emerging tools, platforms, and trends.

Content Development and Brand Management

• Oversee the creation, curation, and distribution of digital content (text, graphics, video, campaigns).
• Ensure consistent brand messaging and positioning across all digital platforms.
• Manage the Group’s corporate websites, social media platforms, newsletters, and digital campaigns.

Online Engagement and Stakeholder Communication

• Drive audience engagement, community management, and client interaction online.
• Develop targeted communication plans for stakeholders, partners, and investors.
• Monitor and respond to online sentiment and reputation issues.

Digital Marketing and Analytics

• Plan and oversee digital marketing campaigns (SEO, PPC, social media ads, email marketing).
• Track and analyze KPIs, digital performance metrics, and ROI of campaigns.
• Provide data-driven insights and recommendations to management for continuous improvement.

Team Leadership and Development

• Manage and mentor a team of digital communication professionals across the Group.
• Set departmental goals, monitor performance, and build capacity through training.
• Foster innovation, creativity, and teamwork in the digital communications unit.

Crisis and Reputation Management

Develop protocols for digital crisis communication and online reputation management.
Act promptly to mitigate risks associated with negative publicity or misinformation.

Qualifications and Requirements    

Education and Certifications

• Bachelor’s degree in Communications, Marketing, Public Relations, Digital Media, or related field.
• Master’s degree or professional certifications (e.g., CIM, CIPR, Digital Marketing Institute, Google Analytics) are an added advantage.

Experience

• Minimum of 7–10 years’ experience in digital communications, with at least 3 years in a leadership role.
• Proven track record in managing multi-platform digital communication strategies, preferably in diversified or group structures.

Skills    

Strategic Digital Expertise

• Strong knowledge of digital marketing, communications strategies, and brand management.
• Proficiency in SEO, SEM, social media analytics, content management systems, and digital advertising tools.

Leadership and Team Management

• Ability to lead cross-functional teams across multiple brands.
• Strong coaching, mentoring, and performance management skills.

Analytical and Innovative Mindset

• Ability to analyze digital metrics and translate insights into actionable strategies.
• Creative thinker with the ability to innovate and adapt to new communication trends.

Communication and Stakeholder Engagement

• Exceptional verbal and written communication skills.
• Strong relationship management skills with internal and external stakeholders.

Crisis Management and Adaptability

• Experience in handling online reputation and digital crisis communication.
• Ability to manage multiple projects in a fast-paced, evolving environment