Head of Consumer Insight Nigeria & Ghana at The Almond Connection

Lagos based

Do you want to be part of

•  …. A fast growing & super dynamic multinational, where you can still learn a lot, but where there is also room for personal contribution and creativity.
•  …. a human FMCG company where people & consumer are still at the centre of decisions.
•  … an informal company where joy, authenticity, proximity & ownership are key values.
•  ….a company whose iconic brands for sure are in your cup board

          If you can tick all, we have an open position in a fast growing multinational FMCG company that might fit you

 What will be your role?

In this role you will lead local insights & strategy projects for Nigeria & Ghana that will help our client to take the right decision on how and where to win with their brands.

What will be your Core Responsibilities?

• Provide local category & brand performance measurement, competitor reviews
• Manage local research projects, both qualitative & quantitative, undertaking secondary data analysis when relevant.
• Provide superior consumer & shopper insights to guide brand I category I channel strategies.
• Detect clear white spaces to fuel the innovation funnel & communication strategy.
• Master New Product Development research (ideas, concept, product, pack, pricing…)
• Build cross regional consumer understanding & monitor from close Nigeria & Ghana.
• Master Nielsen, Kantar, IPSOS data.
• Complete the key CI pool of suppliers for Nigeria.
• Build a unique data base & optimize current sources of market dynamics.
• Lead insight activation & brand strategy workshops.
• Determine & implement the annual research programme.
• Establish & manage CI budget.
• Ensure that market/consumer knowledge is shared, understood, and acted upon.
• Share best practice techniques and learnings within the broader CI Community.

What will you bring along?

• Proven record of designing and leading qualitative & quantitative research projects (Mandatory).
• Ability to connect the data dots cross qualitative I quantitative sources & visualise insights.
• Excellent communication skills to present in a clear, simple & visual way complex topics.
• Strong skills to influence & facilitate internal decision making
• Ability to manage multiple projects in a fast-paced environment and prioritise workload.
• Master Nielsen & Kantar tools (Mandatory); Power BI is a plus.
• Minimum of 7+ years of consumer insight experience in a leading FMCG company
• An international studying, working, or living experience

Are you somebody that

• Loves to think Breakthrough
• Has a get-it-done mindset
• Goes for the extra mile
• Is Solution Minded
• Has a passion for data
• Gets intrigued by human behaviour

 You will certainly feel home in the company if you…

• Are Dynamic
• Have a Positive mindset
• Are Integer
• Have an Open mind
• Are Down to earth
• Are Practical