Head, Marketing at Stresert Services Limited

Our client, who is a leading multichannel retailer and operators of the third largest supermarket chain brand in Nigeria, is looking to hire a Head, Marketing
Location: Ibadan

Reporting Line: Managing Director
Job Objectives

• Shepherd and guide a beloved brand, further endearing it to its loyal customers and introducing it to new ones in new markets. Lead development of SW Nigeria’s #1 retail chain!
• Represent the FoodCo brand and drive strategies to increase product awareness and profitable growth by observing the market,   competitors and industry trends
• Lead the marketing team to develop promotional campaigns to enhance client's brand image to the market and reach the target audience for each location.

Principal Duties / Responsibilities

• Marketing and Brand Strategy
• Internalize and contribute to development of company overall mission and value proposition. Understand strategy for multiple business stakeholders and what factors drive performance; suggests ways to differentiate the FoodCo market.
• Develop marketing plans and maintain weekly, monthly, quarterly and annual marketing planning/calendaring that aligns with positioning and key objectives
• Plan and execute marketing strategies for the organization and for new and existing products and services.
• Drive collaboration with marketing associates and cross-functional teams across the organization to ensure campaigns result in customer acquisition and profitable sales growth.
• Continually review changes to the market, consumer trends and the activities of competitors, and adjusting marketing plans if necessary.

Customer Engagement and Loyalty

• Measure and drive improvements in overall customer satisfaction, championing internal initiatives required to address customer concerns
• Analyze consumer behavior and determine consumer personas. Develop system and metrics for tracking customer retention and growth in share in wallet.
• Identify opportunities to reach new customer segments and expand market share. Track resonance of value proposition to different customer segments and markets.
• Oversee industry leading loyalty program that endears customers to the brand.

Communications and Tactics

• Develop marketing’s overall media strategy and goals and associated implementation plan.
• Work with creative media and other internal/external resources to ensure strategic alignment of content for marketing tactics; and   share feedback with team to enhance quality of outputs.
• Ensure FoodCo brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns,   web pages and promotional materials)
• Develop brand bible and ensure its implementation across all channels including print, web and in-store.

Financial management

• Prepare and manage monthly, quarterly and annual budgets for the Marketing Unit
• Understand effectiveness and role of various channels and reflect that in creative cost-effective allocation of resources, including generating earned media and.
• Manage budget allocation and assess Return on Investment for every marketing effort.
• Determine pricing strategies required to deliver on customer value proposition.

Qualification

Bachelor’s degree in Marketing or Business Administration
Qualifications/Requirement

• A masters degree in a related field will be an added advantage
• 10- 12 years of brand management, product management or agency related work experience in consumer facing industries.
• Minimum of 4 years experience in a senior marketing leadership position
• Broad base of experience in key areas of job responsibility.
• Experience with social media marketing.
• A professional certification in any related course would be an added advantage.

Required Skills and Abilities

• Ability to thrive in a constantly evolving, fast paced, dynamic environment.
• Result-oriented with a proven track record of leadership and taking ownership to produce exceptional results
• Creativity and resilience- always looking for new ways to approach problems and drive business performance
• Highly collaborative team player
• Deep understanding of leading marketing strategies and practices
• Excellent interpersonal and relationship building skills
• Ability to make thoughtful data-driven decisions and communicate them effectively
• Keen eye for detail and a result driven approach