Head, Marketing / Strategy at Daily Trust

Gender: Male or Female

Job Description

• The Head, Marketing / Strategy will be responsible for assisting the General Manager, Business & Strategy with developing, communicating, executing, and sustaining corporate strategic initiatives
• This unique background takes a multitude of operating experiences, and must include being both a creative thinker and an influential collaborator.

Duties and Responsibilities

• Communicating and implementing a company’s strategy internally and externally so that all relevant units (Advert, Sales, Commercial Printing, Brand & Research), as well as clients, customers and agencies understand the company-wide strategic plan and how it carries out the company’s overall goals.
• Driving decision-making that creates medium- and long-term improvement of our business
• Establishing and reviewing key strategic priorities and translating them into a comprehensive strategic plan.
• Monitoring the execution of the strategic plan.
• Facilitating and driving key strategic initiatives through inception phase to execution.
• Ensuring departmental/unit strategic planning projects reflect organisational strategic priorities.
• Partnering with media agencies, institutional leaderships, MDAs, organisations, special committees, and consultants to support execution of key initiatives.
• Developing inclusive planning processes.
• Translating strategies into actionable and quantitative plans.
• Mobilising and managing teams of individuals charged with executing strategies.
• Acting as a resource across the organisation to increase broad cohesion for strategic plans.
• Providing support to the General Manager, Business & Strategy to ensure our digital communications are effective and reaching our target audiences.
• Monitoring and evaluating the impact of our media activities through regular collation and review of key performance indicators and qualitative feedback.
• Plan and coordinate the marketing budgets.
• Research market to identify new opportunities.
• Generate innovative ideas to promote our brand and products.
• Ensure brand consistency through all marketing channels.
• Liaise with internal teams and ensure brand consistency.
• Design and implement marketing strategies aligned with business targets.
• Analyse sales and marketing metrics.
• Design a strategy to attract new customers.
• Forecast market trends.

Qualification and Experience

• Minimum of a Degree in Economics / Business Administration or a relevant discipline. A Master's Degree or an MBA will be an added advantage.
• Minimum of 11 years cognate experience with at least 5 years at mid-management level in a media organisation, media agency or consulting firm.
• Membership of relevant professional bodies is important.

Skills and Competencies:

• Excellent oral and written communication skills.
• Experience of developing, delivering and evaluating media strategies.
• Experience of providing strategic media advice and counsel to top management personnel.
• A detailed knowledge of the company's business development and philosophy.
• Knowledge of project management principles, practices, techniques, and tools;
• Knowledge and understanding of business research principles, processes, and techniques.
• Ability to develop and prepare business analyses and plans.
• Computer literacy and knowledgeable about Microsoft Office Suite.