Head, Marketing (Ibadan) at Stresert Services Limited

 Job Summary

The holder of this role is expected to oversee all marketing-related activities within the state with the end-point of ensuring business growth and profitability. He/she will also coordinate branch operations that include office administration, procurements, ad-hoc staff recruitment, etc.

Responsibilities

• Reach out to potential prospects/clients and subscribing them to different HMO services/plans
• Maintaining relationships with existing clients while being responsible for sourcing new ones
• Achieve allocated sales revenue targets for the state
• Getting in touch with health care facilities that are only accredited by the scheme with the aim of providing health care services.
• Oversee the activities of field sales representatives within the state
• Double as branch manager in coordinating operational activities in the office that includes office and facility management, facility-management, informal recruitment, office correspondence, etc.
• Conduct regular market intelligence activities
• Contribute to the development of various healthcare programs intended for clients
• Provide strategic leadership in business development and marketing activities.
• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors
• Be the first point of contact with business prospects/clients within the state
• Analyze business developments and monitoring market trends.
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market the company’s health plans or services.
• Negotiate contracts with potential clients
• Ensure all reports daily, weekly, monthly, quarterly, etc. are prepared accurately and submitted as and when due.

Experience and skills

• Good working knowledge of healthcare or HMO services
• Presentation skills
• Prospecting skills
• Negotiation skills
• Client relationship skills
• Proficiency in the use of Microsoft office Suite
• Proficient at using online (digital) and offline (traditional) marketing strategies
• Ability to work independently and be self-driven
• Critical thinking and decision-making skills
• People-management skills

Requirements

• Minimum of B.Sc./HND in sales, marketing, business administration, actuarial science or other related disciplines
• Between 3-5 years experience in marketing, preferably in healthcare services
• Proven ability to effectively execute streamlined marketing activities
• Ability to analyze and understand marketing data and develop strategies from  insights generated
• Proficient in English and the dominant provincial language within the state/region
• Ability to be flexible and prioritize in complex situations
• Ability to deliver client-focused and tailor-made healthcare solutions for businesses and individuals with the aim of creating long-lasting business relationships