Head, Growth & Marketing at Elvaridah

KEY RESPONSIBILITIES

• Growth & Commercial Strategy: Develop Group-wide growth strategy, identify new segments/channels/partnerships, and translate business goals into measurable growth experiments and commercial plans.
• Acquisition & Demand Gen: Lead acquisition across paid, organic, partnerships, events & referrals; build full-funnel strategy (awareness to retention); drive MQLs, SQLs, pipeline and revenue.
• Digital & Performance Marketing: Own SEO, SEM, paid ads, social, email, content, automation, and website optimization; manage campaigns and budget for ROI.
• Brand & Positioning: Strengthen positioning for Thelix Holdings, its SBUs, products & executive brands; develop messaging and campaigns for different customer segments.
• Analytics & Optimization: Build performance framework to track CAC, LTV, ROMI, conversion rate, pipeline, revenue attribution and channel performance; drive continuous optimization.
• Cross-Functional Collaboration: Work with Product, Sales, Client Experience, Ops & Media to improve go-to-market, lead quality, adoption and retention.
• Team Leadership: Build, lead and coach a high-performing Growth & Marketing team; set KPIs and manage budgets/agencies/tools.
• Strategic Projects: Lead new product launches, market entry and expansion projects assigned by Executive Leadership.
• KPIs: Revenue Growth, MQLs, SQLs, CAC, LTV, ROMI, Funnel Conversion, Pipeline & Revenue Attribution, Organic Traffic, Paid ROI, Brand Awareness & Share of Voice, Email Performance, Retention & Product Adoption.

REQUIREMENTS

• Essential: BSc in Marketing/Business/Economics/Comms; 8+ years in Growth/Marketing/Sales/Commercial/Demand Gen; 4+ years leading high-performing teams; Proven track record driving revenue growth; Strong multi-channel marketing, budget management and commercial acumen.
• Desirable: Experience in SaaS, AI, EdTech, FinTech, ImmigrationTech, Cybersecurity or fast-growth tech; Startup/scale-up experience; Certifications in Growth, Google Ads, Meta, HubSpot, Salesforce, Analytics; Experience with AI-powered marketing automation.