Head - Digital Marketing at Daily Trust

Reports To: Head, e-Business

Role Description

• The Digital Marketing Manager shall lead the digital marketing team. In this position, the candidate will be responsible for all aspects of our digital marketing operations.
• The central goal is to help grow our brand’s influence locally and internationally while also increasing brand loyalty and awareness.
• The duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.
• Our ideal candidate is someone with experience in marketing, Art direction, and Social Media Management.
• In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Job Responsibilities

• Design and oversee all aspects of our digital marketing unit including web, SEO/SEM, our marketing database, email, and display advertising campaigns.
• Develop and monitor digital campaign budgets.
• Plan and effectively manage our social media platforms across all digital channels.
• Map out and implement strategies to attract and grow the number of visitors to all our social media pages.
• Map out and implement strategies for converting website visits into online sales and subscription.
• Map out and implement content strategy and drive to ensure online objectives are met.
• Responsible for driving the adoption and growth of ePaper subscription.
• Prepare accurate reports on our digital marketing campaign’s overall performance.
• Coordinate with advertising and editorial team to improve digital marketing results.
• Identify the latest trends and technologies affecting our industry and make recommendations to management on adoption.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with the digital marketing team and other relevant stakeholders to introduce new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.

Key Performance Indicators:

• Number of social media followers compared to the industry
• Web traffic sources
• Revenue from digital marketing activities
• Average time on page
• Dormancy/bounce rate
• Net promoter score
• Average page views
• Volume of returning visitors
• Volume of new visitors
• Online conversion rate

Requirements

• Bachelor’s Degree in Marketing, Communications or any relevant field.
• Trainings and/or certifications in digital marketing courses/trainings is an added advantage.
• A minimum of 5 years’ experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Good understanding of Google ad, Google AdMob, Facebook ad, YouTube ad, and other relevant digital ads tools.
• Good understanding of HTML, CSS, and JavaScript is an added advantage.
• Highly creative with excellent analytical and data driven
• Outstanding communication and interpersonal skills.
• Working knowledge of ad serving tools (e.g., DART, Atlas, etc)
• Up-to-date on the latest trends and technologies in Digital Marketing.