Head Brand Management & MIS at Purechem Industries Limited (PIL)

Industry: Manufacturing

Location: Isolo, Lagos State

Job Summary:

The Head of Brand Management & MIS leads brand strategy and drives the operational delivery of strategy that grows market share and brand’s reputation, improve customer experience and drive growth. He/ She is responsible for creating brand experiences across consumer/customer decision-making journeys. The Head of Brand Management & MIS is essentially tasked with understanding the mindsets and capturing the imaginations of consumers, investors, business leaders, and key influencers in the business’s market. He/ She will uncover consumer insights and deliver innovative marketing campaigns. He/ she will also be responsible for enabling customer-influencer/user-channel research and leveraging those insights in the development of impactful and innovative branding/communication campaigns.

Job Description:

• Custodianship of immediate as well as the long-term health of the brand. Drive brand preference and purchase among end consumers
• Developing strategies for gaining market share and price premium over competition
• Applying deep understanding of all customer groups to building insightful communication and programs
• The role would involve understanding consumers well, use insights to develop a marketing and brand strategy and contribute towards the overall growth
• Brand-building with a very strong focus on design as look and feel would be a key aspect of this business
• Developing a robust portfolio strategy aimed at maximising the company’s share of the pie
• Ability to analyze and synthesize research data to uncover new understanding and arriving at powerful insights
• Effortless toggling between long term strategy and short term tactics
• Achievement of monthly and annual sales & profit targets
• Responsible for creative collateral delivery across ATL and BTL
• Work in close collaboration with the creative agency and internal teams to deliver collaterals
• The role would be expected to visualize the benefits of strategic partnerships in specific areas and ensure smooth closure of the alliances in conjunction with the leadership team.

Job Requirements:

• HND/BSC in Business Administration or any related field.
• An MBA from a premier institute will be an added advantage.
• Minimum of 5years relevant experience in Building Material / FMCG companies 
• Microsoft Office Suite (Word, PowerPoint, and Excel)
• Should have experience in partnering with an executive team, and have a high level of written and oral communication skills.
• High level of initiative and assertiveness, Excellent team skills, Ability to work with a sense of urgency, effectively balancing multiple requests and tasks
• Ability to combine macro strategic, policy and planning perspectives with attention to details, controls and other micro concerns
• Ability to work within a very diverse workplace and environment
• Must have strong strategic planning/account planning experience
• Proven skill in consumer insight mining
• High level of analytical and problem-solving skills