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  • Posted: Mar 24, 2023
    Deadline: Not specified
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    OneHealth is a Mobile-First Pharmacy & Healthcare platform that is providing access to medicines and healthcare solutions accessible to all Nigerians. Using properly curated and analyzed data, we are able to follow our patient's journey, end-to-end, in ensuring long-term survival.
    Read more about this company


    Growth Product Manager

    The Role

    You will be responsible for :

    • Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
    • Translating brand strategy into brand plan and go-to-market strategy.
    • Planning and execution of communications and media actions across offline, online and social media.
    • Participating in product development, pricing and supporting new product launches.
    • Guiding the Advertising & Promotion budget.
    • Devising actionable strategies from customer insights.
    • Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.
    • Managing external agencies for the execution of research projects.
    • Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.
    • Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.
    • Conveying analysis and recommendations via presentations and written reports.
    • Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
    • Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
    • Reviewing and optimising the design and content of all online assets including the company website and social media pages.
    • Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
    • Using A/B testing to optimise digital marketing performance.
    • Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
    • Driving performance marketing via Demand Generation / Customer Acquisition Funnel, Facebook Ads and SEO / SEM.
    • Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.
    • Driving business growth by developing innovative ideas and campaigns.
    • Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.

    Skills required:

    • You have at least 2 years of experience, ideally within a Digital Marketing, Consumer Insights / Market Research, or Brand / Product Management role.
    • You are experienced in managing a wide range of qualitative and quantitative research.
    • You have an Experience in Growth Hacking, Demand Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.
    • You are highly goal driven and work well in fast-paced environments
    • You possess strong analytical skills and are comfortable dealing with numerical data
    • You enjoy finding creative solutions to problems

    What's on Offer?

    • Opportunity to make a positive impact
    • Strong opportunities to progress your career
    • Fantastic work culture

    Method of Application

    Interested and qualified? Go to OneHealth on to apply

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