Growth Officer at Sigma Consult

• The Growth Officer will lead the development and execution of a data-driven growth strategy aimed at increasing platform adoption, improving property acquisition volume, and accelerating revenue. This role requires a strategic, analytical, and execution-focused professional who understands user behavior, real estate market dynamics, digital acquisition channels, and scalable growth systems. The ideal candidate thrives in experimentation environments and is skilled in converting insights into actionable initiatives that deliver measurable business impact.

Key Responsibilities

• Develop and execute scalable growth strategies across acquisition, activation, engagement, retention, and revenue.
• Conduct ongoing market, customer, and competitor analysis to identify new segments, product opportunities, and growth levers including the diaspora market.
• Build and manage strategic partnerships with financial institutions, fintech companies, real estate developers, communities, and other ecosystem stakeholders to expand lead generation sources.
• Own and optimize the full growth funnel, eliminating friction points and improving customer conversion at each stage.
• Design and execute paid and organic marketing initiatives across digital channels to maximize ROI and minimize CAC.
• Implement and manage CRM platforms and automation workflows to improve lead management, nurturing, and conversion.
• Define and track key growth metrics including CAC, CPL, conversion rate, activation rate, churn, retention, and LTV.
• Lead structured experimentation including A/B testing for messaging, pricing, landing pages, ads, and onboarding flows.
• Translate analytics, insights, and performance outcomes into strategic recommendations for business, product, and marketing teams.

Required Qualifications

• Education: SSCE/WAEC, OND, HND, BSc, or MSc/MBA (any field accepted).
• Experience: 3-5 years in growth, digital marketing, business development, product-led growth, or a related function.

Must-Have Skills & Competencies

• Proficiency with analytics tools (Google Analytics, Mixpanel, or similar).
• Hands-on CRM and automation experience (HubSpot, Zoho, Salesforce, etc.).
• Expertise in SEO/SEM, paid marketing, funnel optimization, and content-led growth.
• Strong analytical capability using Excel/Google Sheets.
• Deep understanding of growth experimentation frameworks and conversion funnels.
• Effective communication and stakeholder management skills.
• Prior experience in Nigerias tech ecosystem preferably fintech, proptech, or a fast-scaling digital brand.
• Proven track record in improving core growth KPIs such as conversion, retention, LTV, CAC, and user engagement.

Soft Skills & Personal Attributes

• Experimental, iterative, and metrics-driven mindset
• Detail-oriented and execution-focused
• Highly resourceful, proactive, and commercially aware
• Thrives in ambiguous, fast-paced environments
• Strong ownership and accountability mindset