Growth Marketing Manager at Mkobo Microfinance Bank Limited (Mkobobank)

DESCRIPTION

• We are looking for a talented Growth Marketing Manager to take the lead with our growth marketing strategies. Your main duties include running experiments across the funnel, improving conversion rate, and working cross-department to collaborate on new initiatives.
• If you’re interested in using systematic ways to test experiments and can generate innovative ideas to increase sales, we would like to meet you. As a growth marketing manager, your job is to find the channels and strategies to increase revenue.
• Ultimately, you should be able to find new and innovative ways to increase revenue and meet company goals.

RESPONSIBILITIES

• Work with cross functional team (Product, Services, Sales) to establish growth strategies to support our revenue goals.
• Create, manage and experiment with new user acquisition campaigns.
• Conceive and execute on a wide range of content campaigns to drive awareness, education and engagement.
• Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and SEO.
• Generate original content and collaborate with partners (case studies, videos, blog, articles, email, social media, etc.) to develop to drive product growth.
• Analyze data to monitor revenue performance and uncover areas for improvement.
• Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.
• Generate weekly reports on current industry developments
• Manage, optimize, and maintain sales and marketing related in-app messaging.
• Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms.
• A/B test and continually measure the performance of these conversion assets.
• Form key relationships with influencers across the social media platforms
• Monitor and report on performance on social media platforms using tools such as Google Analytics

Qualifications

• BA in Marketing, Mass communications, Digital technologies or similar relevant field
• Ideally experience in a Fintech or other Financial services
• 3+ years’ experience in SEO, growth marketing.
• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
• Strong growth track record, with samples and results of past campaigns.
• Strong presentation and communication skills
• Excellent written and verbal communication skills
• Knowledge of HTML, CSS, Google Analytics, Photoshop, Mailchimp, Hootsuite (or, other Social Media Management Systems)
• Highly analytical and able to derive meaning from data through testing and optimization.
• Experience with web analytics, A/B testing, email and paid media channels
• Champions and represents Mkobo's core values: Customers First, Can Do attitude, Ownership spirit, Keep things simple and open to change.