Growth & Marketing Lead at Glovo

THE JOURNEY
Definition And Execution Of Growth Strategies

• Support Head of Growth in defining local marketing strategy, adapting global playbook to local needs.
• Lead local Marketing execution (offline and online) and manage/optimize Content to deliver on the agreed growth goals.
• Understand local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition)
• Identify and execute local partnerships to build brand awareness in Nigeria

Analytical & Research Responsibilities

• Apply your expertise in quantitative analysis, and the presentation of data to see beyond the numbers and understand how our users interact with our products, identify growth opportunities, and execute on projects to drive growth and user engagement.
• Work closely with Customer Research team to conduct qualitative analysis (surveys, focus groups, etc) to understand user base and gather feedback
• Track market dynamics and gather industry intelligence

Budget Management And Metric Monitoring

• Manage the country marketing budget.
• Track and monitor key Growth metrics providing the appropriate visibility to all stakeholders (Head of Growth - Nigeria, General Manager - Nigeria, Regional Marketing Director - Africa, and HQ)

Project & Stakeholder Management Responsibilities

• Work cross functionally with HQ Growth teams and supervise activities across all marketing channels
• Lead the execution of cross functional growth initiatives (e.g. product launches, roll out of new features, etc) by working closely with Local teams (Commercial, Content, Partner Operations, Operations, etc) and HQ teams (Product, Pricing, CRM, Performance Marketing, Brand & Comms)
• Define and analyze metrics that inform the success of the activities carried out.
• Compile and present reports on marketing initiatives/campaign performance through collaboration with the analytics department and other HQ/local teams.
• Communicate details, updates and implementations across all stakeholders and teams with extreme attention to detail.
• Establish meaningful business relationships on behalf of the business (Top partners, Media agency, Media outlets, Social Media agency, etc).

What You Will Bring To The Ride

• 3-5 years of Growth experience, in a leading consumer technology company, FMCG company, in the Media or E-commerce sector performing in a role of similar or larger responsibilities.
• Strong analytical skills and comfortable dealing with high growth and complex business challenges. Proficiency with analytical tools is a plus (Looker, PowerBI, SQL, etc.).
• Proven track record of delivering business growth, experience defining investment strategy and executing integrated marketing campaigns across digital and non-digital channels
• Excellent communication and presentation skills, a good eye for design, and the ability to articulate complex concepts in a compelling and creative way
• An obsession with continuous improvement and delivering value efficiently
• Full proficiency in English
• Proficiency in G Suite (Sheets, Slides, Docs) / Microsoft office
• Good understanding of media channels, and comfortable tracking and reporting on established performance marketing KPIs