Growth Marketer - Organic Social at Cowrywise

As such, we are looking for an individual to fill the role of a Growth Marketer for our organic social channels, with core marketing competencies and expertise in leveraging social media strategically to drive business growth. This individual must understand people, consumer behaviour, and the nuances of engagement on social media channels.

Primary Responsibilities

• Unlock social media as a growth engine by growing and engaging the community, as well as driving conversions via social media channels.
• Build awareness, brand equity, change perceptions, and execute social media strategies to drive growth.
• Create unconventional social media campaigns to drive engagement and awareness, as well as grow and expand the communities.
• Reach and nurture customers, create and grow communities, and advocate through social channels (new, old, and emerging).
• Rapidly assess, forecast, propose, and execute organic social media campaigns that deliver leads and achieve performance goals.
• Apply a highly analytical, experimental and strategic approach to engagement, content development and distribution, storytelling, campaign planning and management.

An ideal candidate will bring:

• Combination of diverse skills as a marketer, content creator, social media manager, storyteller and engagement specialist.
• Minimum of 5 years in a core marketing or digital marketing role. Should have campaign management experience, with 3+ years executing and optimising social media campaigns that drive business goals, generate leads and acquire customers..
• A marketer’s mindset – one that sees social media as a tool to drive and meet business goals and needs.
• Business-oriented approach - an understanding of the impact of your work on key goals, and an interest in metrics that drive the business.
• Digital savviness, with a strong grasp of digital marketing, MarTech, and social media.
• Excellent writing, communication, and visual presentation skills. Use data to derive insights and present information and proposals clearly to leaders, users, and partners.
• Experience in performance marketing is a plus.
• A degree in Economics, Finance or equivalent is a plus as well.

Reporting Line

The job holder will report to the Head of Growth.

Compensation

The starting compensation for this role is between NGN1,000,000 – NGN1,500,000 monthly net.