Growth Manager at Stackivy

About the Role

• We are looking for an experienced Growth Manager who will be responsible for executing acquisition campaigns, monitoring campaign performance, driving awareness and user acquisition for Stackivy's mobile apps and alternative channels. and analyzing data to identify trends.
• You will develop and implement our paid acquisition strategy across all channels and run a robust ASO strategy to ensure discoverability and conversion on the app stores.
• As the growth manager at Stackivy, you will lead our marketing and customer success team and be responsible to run the strategy around digital acquisition and growth for the company.
• You will be focused on growing the company by employing marketing, product, and sales tactics.
• We seek an innovative individual who will be responsible for coordinating the plans of various departments including product development, marketing, and sales. This individual will be in charge of looking for areas of deficiency, which are opportunities for growth and improving the growth metrics.

Responsibilities

• A storyteller
• You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience.
• Assist in executing acquisition campaigns across multiple digital channels, including paid social, search, programmatic and other relevant channels.
• Monitor campaign performance and assist in optimizing campaigns based on key performance indicators (KPIs) such as conversion rates, user acquisition cost, and retention rates.
• Assist in developing and executing lifecycle marketing campaigns across multiple channels, including email, push notifications, in-app messaging, and other relevant channels.
• Assist in developing and executing A/B tests to optimize campaign performance and improve the user experience.
• Assist in analyzing data to identify trends and opportunities for improvement and help develop and execute campaigns based on data-driven insights.
• Work closely with our marketing and design teams to ensure our campaigns align with our roadmap and user needs.
• Stay up to date with the latest trends and best practices in acquisition and lifecycle marketing, and share insights with the rest of the team.

Requirements

• Bachelor's Degree in Marketing, Business, or a related field.
• A minimum of 3 years experience in marketing or a related field.
• Passion for marketing and a desire to learn and grow in a fast-paced environment.
• Basic understanding of customer acquisition and retention strategies, as well as some experience in developing and executing marketing campaigns.
• Basic understanding of marketing channels such as paid social, email, push notifications, and other relevant channels.
• Strong analytical skills and an interest in data analysis.
• Excellent communication skills and the ability to work collaboratively with cross-functional teams.
• Knowledge of mobile app analytics tools such as Mixpanel, AppsFlyer (or similar)
• Familiarity with marketing automation tools such Iterable (or similar)

Benefits

At Stackivy, our people are the heart of our business, so we prioritize your welfare. We offer a wide range of competitive benefits in areas including but not limited to:

• Pension
• Competitive annual leave plus bank holidays
• Health insurance
• L&D training