Growth Manager at Reliance HMO

Expected Start Date: Q2 2020

The Position

• The ideal candidate will work with our Executive Office, Product, Underwriting, Sales and Technology teams, to develop, manage, analyze, and optimize campaigns to drive the overall customer growth in line with our strategy and financial goals.
• You will have major responsibility for the growth of our retail insurance product as well as driving leads for corporate sales. In addition to technical expertise, you will bring creativity to all growth strategies developed

Key Responsibilities

• Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI
• Think strategically, analytically, and creatively about new ways to reach customers and increase relevance
• Lead management of all social media pages and ensure growth in engagement and followership
• Lead campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting
• Organize and oversee the day-to-day management of online and offline campaigns across channels including (but not limited to): paid social, paid search, content, organic, referral, email, affiliate, and video
• Manage RHMO blog and work with Content Developer to develop useful and creative content for readers
• Build healthy pipeline of Affiliate marketers and maintain contact with them
• Continuously test and optimize new channels, audiences, bidding strategies, visual creative, and copy
• Lead overall site conversion rate optimization and develop and optimize landing page strategy
• Develop and allocate monthly budget to various digital marketing expenses based on their income-generating potential.
• Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition
• Use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns
• Champion metrics-driven analysis and decision-making throughout the organization.

Requirements
Must Haves:

• At least 3 years of direct, growth-focused experience in digital marketing, B2B, B2C, and startup experience preferred
• Proven success managing online marketing programs with CPC, CPA, and CTR cost models
• Thorough understanding of various online and offline marketing funnels
• Experience managing organic acquisition, including SEO and CRO
• Very data driven with exceptional problem solving and analytical skills
• A demonstration of curiosity, love for learning, creativity, execution and speed
• Excellent communication and presentation skills.

Some Perks and Benefits

• Daily meals
• Employee-friendly working conditions
• Generous health insurance package; including gym passes
• Modern, cosy and collaborative workspace.

You’ll love this programme because:

• You'll have a clear career path
• You'll have a lot of independence in managing projects
• We have a vibrant and active culture
• Co-workers are a close-knit, intelligent, and motivated team.