Growth Analyst at TradeDepot

Overview

• The Growth Analyst is primarily responsible for supporting the organisation’s growth effort by managing route plans for effective outlet coverage, tracking & reporting key performance indicators as well as analysing varying forms of data to derive insights for improved business operations
• Ultimately, the growth analyst provides the organisation with the analytical ammunition to drive sustainable business growth.

Responsibilities

• Build, monitor and maintain datasets & dashboards on BI tool(s) to facilitate real time performance visibility by relevant stakeholders, suggesting opportunities for improvements in business operations.
• Develop and optimise outlet coverage plans for sales & activation teams ensuring efficient utilisation of field resources for maximum impact.
• Extract, transform, and analyse data from various sources, including transaction, product, marketing, customer, and operational data to identify trends, patterns, and anomalies, and present findings to stakeholders via prepared reports.
• Perform ad-hoc data analysis to diagnose certain phenomena and answer questions on specific areas in the value chain as required by the activation manager.
• Devise and deploy methods for measuring execution/impact of key strategic initiatives, occasionally leading process implementation and/or ensuring compliance by field team or other functions.
• Support the frequent analysis of business performance required to inform decisions on activation, trade marketing and promotional activities as required by the activation manager.
• Enable field team through multiple performance & exception reporting providing first level support for all relevant data requests/inquiries as desired by sales/regional managers.
• Champion data-driven culture within the organisation by communicating and providing periodic training to the field team on data orientation, visibility and effective utilisation for improved execution.

Ideal Profile

• Bachelor's Degree in Computer Science, Mathematics, Engineering, Economics or any related field with significant quantitative content.
• 2-3 years of proven work experience in a growth, commercial or operations-focused data analyst role in an FMCG, eCommerce, distribution or related company.
• Strong technical ability with core expertise utilising data analysis tools such as Excel, SQL, Python, R, as well as a keen eye for high quality data visualisation
• Expert problem-solving skills and ability to think critically and strategically to identify opportunities for process improvement and business growth
• Excellent communication skills, including the ability to effectively communicate complex data findings to non-technical stakeholders in a clear and concise manner.
• Ability to work independently and collaboratively in a fast-paced environment, and manage multiple projects simultaneously.
• Detail-oriented and highly organised with a strong ability to prioritise tasks and meet deadlines.
• Positive attitude, strong work ethic, and a passion for leveraging data to drive business growth.