Group Chief Commercial Officer – Refining & Industries at Adexen

Responsibilities

• This executive role is pivotal in shaping and executing the Group’s commercial strategy, with a strong focus on refined products. The GCCO will drive sustainable revenue growth, expand market share, and ensure customer excellence while fostering innovation and building resilient partnerships.

Strategic Leadership

• Define and execute a Group-wide commercial strategy aligned with long-term growth objectives and business unit priorities.
• Lead commercial transformation initiatives emphasizing customer-centricity, operational excellence, and digital innovation.
• Monitor global market dynamics, competitive landscapes, and regulatory shifts to proactively guide business decisions.
• Develop innovative pricing models, new sales channels, and advanced customer engagement strategies to maximize profitability.

Sales & Business Development

• Oversee B2B and B2C sales operations, ensuring that downstream and refined product divisions meet domestic and regional targets.
• Design and optimize sales structures, incentive programs, and performance management systems.
• Identify and lead new business opportunities, strategic alliances, and partnerships across domestic, regional, and export markets.

Marketing & Brand Management

• Shape and implement unified marketing and brand strategies across all Group businesses.
• Strengthen brand equity, customer loyalty, and competitive positioning of refined petroleum products and other portfolios.
• Leverage both digital and traditional channels to accelerate market penetration.

Customer & Key Account Management

• Instill a customer-first culture across the Group, with a focus on downstream and refinery clients.
• Develop key account strategies and oversee high-value client relationships in industrial and institutional segments.
• Enhance customer satisfaction, service delivery, and retention across multiple businesses.

Operational & Financial Performance

• Drive commercial efficiency, pricing optimization, and gross margin improvement across product lines.
• Align commercial activities with finance and supply chain to ensure effective cost, working capital, and inventory management.
• Establish KPIs, dashboards, and performance monitoring frameworks to track and sustain results.

Leadership & Stakeholder Engagement

• Lead, mentor, and inspire high-performing commercial teams across the Group’s diverse businesses.
• Engage with Group leadership, Board members, regulators, and industry associations to influence policy and support growth.
• Cultivate strong partnerships with government entities, distributors, and industry players to reinforce market leadership.

Desired Skills and Experience

Education:

• Bachelor’s degree in Business Administration, Marketing, Economics, Engineering, or related field. MBA or equivalent advanced degree strongly preferred.

Experience:

• At least 20 years of experience, including 10+ years in a senior commercial leadership role in large, complex organizations.
• Strong track record in oil & gas, downstream, petrochemicals, manufacturing, or FMCG.
• Proven success managing multi-billion-dollar revenue portfolios and delivering commercial growth strategies.

Skills & Competencies:

• Strategic and analytical mindset with strong business acumen.
• Expertise in sales, marketing, and commercial operations within energy or industrial sectors.
• Strong leadership and stakeholder management skills at Board and government levels.
• Digital fluency, with ability to leverage e-commerce platforms, CRM tools, and data analytics.
• Resilience and adaptability in complex, fast-moving environments.