Graphics Designer (Art Director) at Evans Industries

The Graphics Manager is responsible for leading and supervising the creative team in developing high-quality visual designs for product packaging, brand materials, promotional content, and social media assets. The role ensures brand consistency across all platforms and supports the commercial team with compelling marketing visuals that reinforce the company’s identity and enhance market presence.

Key Responsibilities

Creative Direction & Team Leadership

• Lead and mentor a team of graphic designers in producing high-impact visual assets for packaging, promotional campaigns, and digital platforms.
• Assign tasks, review artwork, and ensure design quality aligns with brand guidelines and marketing objectives.
• Conduct brainstorming sessions and provide feedback to drive creativity and continuous improvement.

 Brand Identity & Consistency

• Maintain and enforce visual brand standards across all communication materials.
• Ensure correct application of company logos, typography, and key imagery across departments and external partners.
• Collaborate with the product and marketing teams to develop cohesive brand narratives.

Packaging & Product Artwork Development

• Oversee the end-to-end process of packaging design, artwork creation, and product mock-ups for personal care and household products.
• Review and approve print-ready files and collaborate with suppliers or printers to ensure production quality.

Marketing Support

• Design and supervise the creation of marketing collateral such as posters, banners, brochures, in-store and outdoor promotional materials.
• Support digital marketing initiatives by ensuring timely development of engaging social media graphics and content layouts.

Project Management

• Plan and manage design timelines, allocate resources, and ensure timely delivery of artwork.
• Coordinate with product development, sales, and marketing teams to prioritize requests and align outputs with commercial strategy.