Graphic Designer at The HR Hub Nigeria

The Role:

• We're looking for a Graphic Designer to build Jollofy's visual identity from scratch. You'll translate our love for authentic street food into designs that catch eyes and warm hearts. Your work will shape how Lagos sees and experiences our brand, from their first glimpse of our logo to their daily interactions with our menu.

What You'll Create:

• You'll develop our complete visual language, including our logo system, color palette, and typography that capture the energy of Lagos street food culture. Your designs will flow through everything we do – from the menu customers hold in their hands to the social media posts they scroll through, from the packaging that carries their food to the signage that welcomes them to our space.

Key Responsibilities:

Brand Identity Development:

• Create a primary logo and one secondary variation.
• Develop a core color palette and select brand typography.
• Design a basic brand guidelines document to ensure consistency.

Essential Marketing Materials:

• Design the main menu layout and basic packaging for primary products.
• Create initial social media templates (post layouts, story templates).

Marketing Implementation:

• Design a basic signage system for our physical location, including a store banner.
• Create promotional poster templates and additional marketing collateral (flyers, business cards, etc.).
• Develop digital marketing assets for social media campaigns.

Brand Management:

• Provide template files for future use and create a style guide for maintaining brand consistency.
• Set up an organized file system for all brand assets.

What You'll Bring:

• A strong portfolio showing your brand identity work
• Mastery of Adobe Creative Suite
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong understanding of typography, color theory, and layout design.
• Deep understanding of how visual design shapes experiences
• Food and restaurant branding experience is a plus
• Self-motivation and ability to manage your time well
• Based in Lagos with flexibility for occasional in-person meetings