Graphic Artist at Blanche Aigle Communications

Job Description

• As a Graphic Artist, you will play a key role in bringing clients' brands to life through compelling visual content across digital platforms.

Key Responsibilities
Graphic Design:

• Conceptualize and design visual assets for social media content, including but not limited to images, illustrations, infographics, and animations.
• Develop creative concepts and visual themes that align with client branding guidelines and campaign objectives.
• Produce high-quality graphics that engage audiences and drive user interaction on social media platforms.
• Collaborate with content creators, copywriters, and account managers to ensure visual consistency and alignment with campaign messaging.

Content Creation:

• Generate original artwork and designs for social media posts, advertisements, and other digital marketing materials.
• Adapt and repurpose existing brand assets for use across different social media channels and formats.
• Stay up-to-date on industry trends and best practices in social media design to inform creative strategies and approaches.

Brand Identity:

• Maintain and evolve brand identities for client accounts, ensuring visual coherence and adherence to brand guidelines.
• Develop visual style guides and templates for use in social media campaigns and ongoing content creation.
• Provide guidance and recommendations to clients on visual branding and design strategies to enhance their online presence.

Quality Assurance:

• Review and approve design deliverables to ensure accuracy, quality, and compliance with project requirements.
• Conduct thorough testing of graphics across various devices and screen sizes to ensure optimal display and user experience.

Collaboration:

• Work closely with cross-functional teams, including account managers, strategists, and clients, to understand project requirements and deliver creative solutions that meet client objectives.
• Solicit feedback and incorporate revisions to refine design concepts and ensure client satisfaction.

Requirements

• Bachelor's Degree in Graphic Design or related field
• Proficiency in Adobe Creative Suite
• Strong portfolio demonstrating creativity and versatility
• Excellent communication and time management skills
• Ability to work under pressure and meet deadlines.

Skills:
Graphic Design Proficiency:

• Mastery of graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent tools.
• Ability to create visually stunning and engaging graphics for social media platforms, including images, illustrations, infographics, and animations.
• Understanding of design principles, typography, color theory, and composition to produce effective visual content.

Creativity and Innovation:

• Strong creative vision and the ability to conceptualize original ideas that align with client objectives and brand identity.
• Capacity to adapt to evolving trends in design and social media to produce innovative and compelling visual content.

Attention to Detail:

• A keen eye for detail to ensure accuracy, consistency, and quality in all design deliverables.
• Ability to maintain brand consistency and adhere to brand guidelines across various projects and clients.

Time Management and Organization:

• Excellent time management skills to prioritize tasks, meet deadlines and manage multiple projects simultaneously.
• Organizational skills to maintain an efficient workflow and keep track of project assets, revisions, and feedback.

Communication and Collaboration:

• Strong communication skills to effectively convey ideas, present designs, and incorporate feedback from clients and team members.
• Collaborative mindset to work closely with cross-functional teams, including account managers, content creators, and clients, to achieve project objectives.

Problem-Solving Ability:

• Resourcefulness and creativity to overcome design challenges and find solutions that meet client needs and project requirements.
• Ability to adapt to client feedback and revise designs accordingly while maintaining creative integrity.

Technical Skills:

• Proficiency in optimizing graphics for digital platforms, including knowledge of file formats, resolution, and file size requirements for social media posting.
• Understanding of responsive design principles and the ability to create graphics that display effectively across different devices and screen sizes.