Go-To-Market (GTM) Associate at Talenture

Work directly with the founders to identify market opportunities, engage potential customers, refine messaging and drive growth for an AI-focused business.

Key Responsibilities

Market Research & Customer Discovery

• Conduct customer discovery interviews and gather market insights
• Research industry trends, competitors and emerging opportunities
• Translate findings into actionable recommendations

Go-To-Market Strategy & Growth

• Support development and execution of GTM initiatives
• Assist in refining positioning, messaging and value propositions
• Identify and evaluate market segments and target customers
• Support pilot programs and early customer engagements

Business Development & Outreach

• Build and maintain target account and stakeholder databases
• Support outreach campaigns through LinkedIn, email, partnerships and events
• Assist with lead generation and pipeline development
• Track outreach performance and engagement metrics

Commercial Operations & Enablement

• Manage CRM records and sales pipeline data
• Prepare reports, dashboards and performance updates
• Create presentations, briefing notes, one-pagers and case studies
• Prepare founder briefing documents for client and investor conversations

Requirements

• Bachelor's degree in Business, Economics, Marketing, Technology, Engineering, Social Sciences or related field
• 1 year post-NYSC experience in GTM, Strategy, Consulting, Business Operations, Sales Operations, Marketing or Business Development
• Strong research and analytical skills
• Excellent written, verbal and presentation communication skills
• Experience with CRM platforms, spreadsheets and presentation tools
• Comfortable working independently in a startup environment
• Demonstrated interest in AI, enterprise software or emerging technologies