General Manager, Sales (North) at CIG Motor Ltd

Job Summary

• The General Manager, Sales is responsible for overseeing and driving the commercial success of CIG Motors.
• This role involves developing and implementing sales strategies, managing sales teams, building customers relationships, and ensuring that the company meets its revenue targets.
• The GM Sales plays a crucial role in driving business growth and profitability across the organisation's retail and fleet sales operations.

Key Responsibilities
Sales Strategy & Business Growth:

• Develop and execute a clear sales strategy to achieve monthly, quarterly, and annual revenue targets.
• Identify new business opportunities, key customer segments, and partnership channels that support growth.
• Design tactical plans to win major accounts, government institutions, corporates, and fleet customers.

Sales Operations & Team Leadership:

• Lead, coach, and manage the sales team to ensure consistent achievement of sales goals.
• Set performance targets, monitor progress, and ensure accountability across sales territories and dealerships.
• Oversee the full sales cycle, from lead generation to negotiation, closing, delivery, and after-sales handover.

Market & Customer Management:

• Build relationships with key decision-makers, corporate clients, government agencies, and large fleet buyers.
• Maintain an updated client and lead database for follow-up, retention, and repeat business.
• Monitor market trends, competitor activities, and customer feedback to refine sales approaches.

Marketing & Brand Support:

• Work closely with the marketing team to design sales campaigns, promotional activities, and customer engagement initiatives.
• Support brand visibility and reputation through events, test-drive sessions, exhibitions, and partnership activations.

Requirements

• Possess a Bachelor’s Degree and Master’s Degree in relevant courses or an MBA.
• Have over 10-15 years’ experience working in an automobile, FMCG, banking, or other related field.
• Proven track record of exceeding sales targets and successfully leading teams in high- pressure environments.
• Strong leadership and communication skills, with the ability to build rapport, motivate, and influence others.
• Fluency in Hausa language is an added advantage.

Competencies:

• Client Database
• Industry Experience
• Sales Channel Development
• Business Development
• Executive Reporting
• Market Analysis.

Benefits

• Competitive Salary
• 13th Month Allowance
• Leave Allowance
• Monthly Performance Bonus
• Retirement Savings
• Medical Coverage
• Opportunity to work in a fast-paced and dynamic environment.