Full Stack Marketing Associate (Contract) at Klasha

About the Role

Klasha is seeking a highly motivated and experienced Full Stack Marketing Associate to lead the marketing function on a contract basis. The ideal candidate is a versatile marketer, with a focus on growth, capable of working both independently and as part of a small team in a Seed-stage startup environment. In this role, you will play a crucial role in shaping Klasha's marketing strategy, brand voice, and customer acquisition efforts.

Key Responsibilities

• Marketing Strategy: Develop and execute Klasha's marketing roadmap, aligning it with the company's objectives.
• Brand Development: Craft and maintain the company's brand voice to ensure effective communication with customers and partners.
• Customer Acquisition: Lead all aspects of growth marketing to drive customer acquisition and engagement.
• Content Development: Collaborate with senior management to position Klasha and create content that supports the sales team.
• Marketing Playbook: Create a comprehensive marketing playbook for the company.
• Employer Branding: Collaborate with the Talent team to build a compelling employer brand.
• Agency and Partner Management: Manage agency relationships and partnerships to maximize marketing efforts.
• Local Market Understanding: Understand and execute marketing strategies tailored to local market conditions.
• Goal Setting and Monitoring: Establish, monitor, and report on marketing team goals and key performance indicators (KPIs).
• Process Automation: Implement and refine internal marketing processes for efficiency.
• Communication: Organize and lead departmental communications to ensure alignment and coordination.
• Consumer Insights: Analyze consumer behavior and develop customer personas.
• Market Analysis: Conduct market analysis to assess Klasha's position in an ever-changing environment.

Qualifications

• 3+ years of proven experience in leading a marketing function, preferably in fintech or related domains.
• A well-rounded marketer with a growth mindset, capable of overseeing an omnichannel marketing function.
• Proficiency in demand generation strategies.
• Automation and analytics expertise, with knowledge of relevant tools.
• Strong verbal and written communication skills, with the ability to make data-driven recommendations.
• Exceptional relationship-building skills to win the trust of external and internal partners.
• High level of determination and tenacity.