Frontline Marketing Director at Coca-Cola

Rq ID: R-59585
Reports to: Frontline Marketing Senior Director

Focus, Scope, & Impact
OU Front-Line Marketing Region Lead will:

• OU Front-Line Marketing Region Lead will:
  • Drive bottler alignment on the marketing agenda: portfolio priorities, consumer insights and category/brand strategies and plans (objectives, DME investments, execution and success metrics, activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
  • Provide input on OU-and Market-level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
  • Provide market input for the development of OU- and market-level IMX campaigns and approve commercialization of Innovation projects and (as applicable)
  • Orchestrate localization and real-time amplification of IMX campaigns within the Franchise unit, providing input to OU IMX team
  • Review and approve the marketing plans and integration of plans in country/region with the relevant bottlers. Oversee plans at local level, including POSM activations, consumer promotions, experiential marketing and events (leveraging mkt assets)
  • Lead franchise marketing preparation and participation in key business System Review meetings. Show case Best Practice models that can scale to other Regions
  • Lead briefing of adhoc requests based on dynamic market needs and Bottler requests linked to key business priorities- working with Category Leads to decide on best response plan
• OU Front-Line Marketing Region Lead will carry out duties through their team (including situational coaching and talent development) ; and interacting regularly with OU Frontline Marketing Lead and Franchise Leadership team to deliver the plan as measured by volume, share and profit.

Experience

• Significant market and leadership experience (12-15 years), including leading large teams (20+ people)
• Direct experience with marketing activation
• Business and commercial acumen, including financial expertise
• Experience working with TCCC external partners (bottlers and customers)
• Experience working with marketing in large regions preferred
• Experience working in cross-functional and cross-geographical teams is preferred.

Work Focus:

• Ability to provide nuanced franchise unit-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary
• Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
• Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
• Ability to identify needs for campaign localization or customization as necessary
• Ability to guide media buying (in partnership with Mkt procurement), as necessary.

Communication Focus:

• Role will require frequent communication with OU Marketing Lead, OU Category Leads, OU IMX team, OU C&CL team, PACS/Legal team and Franchise Leadership Team
• Role will also interact frequently with Bottlers and external parties (activation agencies, media).

Key Knowledge Requirements:

• Marketing activation / execution
• Pos and experiential marketing
• Business / commercial acumen
• Relationship management (internal & external stakeholders)
• Team management & leadership
• Market dynamics in franchise unit geo.