Food Brand Marketer at Resource Intermediaries Limited

Job Description

• Conduct thorough marketing research and analysis to stay ahead of competition and emerging trends in the fast food industry.
• Create, implement, and oversee campaigns and promotional activities such as discounts, freebies, or combo products to maximize fast-selling items or optimize slow-selling products.
• Collaborate with the strategy department to brainstorm, implement, and evaluate strategies to market, sell, and improve Bankyloolas’ products, services, and ambiance.
• Collate and evaluate customer data based on gender, age, location, purchasing power, and product preferences using the EPOS system to create targeted campaigns.
• Activate new markets, branches, areas, and sales channels, including B2B and B2C partnerships, to directly increase sales.
• Create, manage, and reconcile the marketing budget to ensure efficient use of resources.
• Actualize and implement campaigns and advertisements using billboards, brochures, fliers, promotional souvenirs, and other marketing materials.
• Drive sales growth at branches through training and mentoring the sales and production teams.
• Set branch targets and consistently follow up to ensure targets are met while reconciling target-revenue ratios.
• Promptly and accurately render all customer feedback and reports to inform future strategies.

Responsibilities

• Generate 100% of the set revenue targets.
• Achieve 100% ROI while strictly adhering to the marketing budget.
• Create new markets and partnerships to increase revenue and brand awareness by 20%.
• Maintain 100% data accuracy in reporting marketing strategies, activities, and results.
• Improve marketing and sales skills of branch teams by 20%.
• Develop five new marketing strategies per month.
• Ensure 100% awareness among top management about marketing trends with actionable implementation points to stay ahead in the industry.

Requirements

• HND / Bachelor's Degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing, preferably in the fast food or hospitality industry.
• Strong analytical and strategic thinking skills.
• Excellent communication and interpersonal skills.
• Proficiency in using marketing software and tools.