Field Sales Agent at Strivo Labs

Role Purpose

• The Field Sales Agent will be responsible for driving daily field sales, seller activation, and productivity across the company’s existing sales network.
• The role will work closely with the Regional Business Manager to ensure Marketers, Champions, Promoters, and retail partner stores remain active, productive, and focused on achieving sales targets.
• The successful candidate will be highly field-oriented, actively engaging sellers, visiting stores and markets, generating sales opportunities, reactivating inactive channels, and ensuring leads are effectively converted into sales.

Key Responsibilities
Field Sales & Productivity:

• Drive daily sales across Sales Marketers, Champions, Promoters, and retail partner stores.
• Monitor sales activities and ensure sellers remain active and productive.
• Generate sales opportunities directly from the field.
• Drive sellers to achieve assigned daily, weekly, and monthly sales targets.
• Identify gaps in sales performance and implement actions to improve results.
• Monitor field execution and ensure sales activities translate into measurable revenue.

Seller Activation & Development:

• Regularly visit stores, markets, and other sales locations within the assigned territory.
• Identify inactive and low-performing marketers and sellers.
• Develop and implement strategies to reactivate underperforming sellers and sales channels.
• Recruit and activate additional sales channels where required.
• Coach sellers on customer engagement, product/service presentation, sales techniques, and conversion.
• Motivate and support sellers to consistently achieve their assigned targets.

Sales Pipeline & Conversion:

• Track daily sales activities, leads, pipeline, and conversion performance.
• Follow up on sales opportunities and ensure leads progress through to conversion.
• Identify new sales opportunities within assigned territories.
• Maintain strong relationships with sellers, retailers, dealers, and other field partners.
• Support the team in improving lead conversion and overall sales productivity.

Reporting & Team Support:

• Provide regular reports and updates on field activities, sales performance, seller productivity, and pipeline.
• Escalate operational blockers and field challenges promptly to the Regional Business Manager.
• Provide relevant market feedback and intelligence from the field.
• Support the Regional Business Manager in achieving the overall Abuja/FCT regional sales target.
• Work closely with the Regional Business Manager to improve field execution, seller activation, and productivity.

Requirements

• Bachelor’s Degree or HND in Business Administration, Marketing, Economics, or a related field.
• Proven experience in field sales or a similar sales supervisory capacity.
• Experience in mobile phones, consumer electronics, telecoms, device financing, or related industries is highly preferred.
• Strong understanding of the mobile phone and consumer electronics retail market.
• Experience working with phone retailers, dealers, distributors, promoters, or similar sales networks.
• Proven ability to drive sales, generate leads, and convert opportunities.
• Demonstrated ability to consistently achieve field sales targets.
• Ability to coach, motivate, manage, and drive sellers to deliver results.
• Experience managing marketers, Champions, Promoters, merchants, or similar sales networks is an advantage.
• Strong knowledge of Abuja/Nasarawa retail markets.
• Existing relationships within the Abuja/Nasarawa phone and retail ecosystem will be an advantage.
• Strong communication, negotiation, and relationship-management skills.
• Hausa-speaking ability is an added advantage.
• Energetic, proactive, target-driven, resilient, commercially minded, and results-oriented.
• Strong problem-solving and field execution abilities.
• Must be comfortable spending the majority of the working day in the field.
• Candidates should ideally be based in Nasarawa or within close proximity to the assigned territory.

Important:

• This is a highly field-intensive role.
• The successful candidate must be able to physically visit stores, markets, and sales locations and actively drive sales performance.
• The role requires someone who can get people to produce results, not simply supervise them.
• Candidates with generic supervisory experience but limited exposure to the mobile phone/consumer electronics retail ecosystem should not be considered.