Field Marketing Specialist at Vertiv

Responsibilities:

• The Field Marketing Specialist Central Africa will be responsible for deploying, measuring, and continuously improving global and local campaigns to drive dominant awareness and preference for Vertiv and its brands among key decision makers at customers, partners and influencers.
• He/she will be in charge of efficiently and effectively integrating, implementing, and enriching central marketing processes across all businesses and channels to increase both transactional and relational sales leads generation to directly support achieving commercial objectives of all Vertiv entities in his/her perimeter.
• The Field Marketing Specialist Central Africa will leverage global and geo-based programs and resources to increase country-based marketing efficiency. Will allocate marketing budget for developing local priority segments, measure ROI and report productivity trends to local/ regional management as well as to the central marketing team in a standardized way.

Main Activities:

• Development, deployment, monitoring, measurement and reporting of country marketing plans, leveraging inbound (content marketing along customer journeys) and outbound marketing (events, PR, media), to increase awareness for the Vertiv story, preference and demand generation.
• Coordinate, supervise and support other marketing resources and agencies in his/her territory according to local strategies, plans and budget allocation to help achieving business objectives and reaching the targeted superior level of visibility and impact in the local marketplace.
• Continuously measure and report KPI and ROI of all activities and programs carried out by mandatory and exact use of central marketing systems. Manage the development and maintenance of the leads and opportunities funnel.
• Work with content team and other central marketing functions to increase effectiveness of campaigns and maximize response generation in Central Africa.
• Be the bridge builder between central marketing processes and Central Africa business priorities, long term and short-term objectives, strategic alignment and tactical reactiveness.
• Proactively alert local/ regional management and central marketing teams of issues (low ROI due to wrong message, wrong audience, wrong distribution method etc) to help others to avoid same failure.
• Proactively share best practices with other regions/ countries as well as central marketing teams (high ROI due to addressing high potential audience with right message thru efficient distribution channels etc.) to help others to increase their own ROI.
• Eliminate monetary waste from local marketing operations by continuously managing, tracking and reporting related expenses and their specific return via standardized Central Marketing systems and make sure funds are allocated on high ROI activities, following central marketing guidelines and optimizing local and regional P&L.
• Increase productivity and efficiency of local and regional marketing plans by analyzing and streamlining existing cross-functional processes and structures to remove barriers to success, eliminate waste and misallocation of resources.
• Contribute to the development of the channel business in Central Africa, in coordination with sales and distribution partners. Leveraging all available digital marketing programs and tools acquire, recruit, activate, grow and retain the partners that will triple revenue contribution by 2023.
• Adhoc support to Central Africa Sales Manager regarding regional strategic initiatives and any other duties as deemed appropriate by your line manager.

Experience and Skills:

Mandatory:

• University / Diploma degree in Marketing, BA or similar
• 5+ year practical experience of working in a marketing environment, ideally within a high-tech/IT/electronics company
• Technical / Functional skills: Strong skillset of MS office products, especially Excel and PowerPoint
• Pre-requisites
• Language skills: English Working proficiency need to have
• Other languages are a plus.

Technical / Functional Skills

• Knowledge of IT/Telco/Datacenter Market
• Excellence in Digital Marketing (Inbound/Content)
• Experience in CRM and Marketing Automation
• Knowledge of basic channel business principles
• Strong experience in Successful Marketing Campaigns and Promotions in Central Africa.
• Strong character self-motivated to continuously improve performance well organized problem solving attitude teamwork oriented (locally, globally) excellent communication skills (internal and external) intrinsically willing to go the extra mile for the teams´ success.

Additional Preferences:

• Strong character self-motivated to continuously improve performance well organized problem solving attitude teamwork oriented (locally, globally) excellent communication skills (internal and external) intrinsically willing to go the extra mile for the teams´ success
• Travel expected at 30% of the year.
• 10% Field Marketing on Non-Channel Activities