Field Marketing Manager at TeKnowledge

Key Responsibilities

Regional Demand Generation

• Plan, execute, and optimize field marketing programs aligned to regional sales priorities and revenue targets
• Drive pipeline creation through events, campaigns, account‑based marketing (ABM), and partner‑led initiatives
• Localize global marketing campaigns to ensure regional relevance and impact

Sales Alignment & Enablement

• Partner closely with regional sales leadership to define go‑to‑market priorities, target accounts, and campaign focus
• Support sales teams with event follow‑up strategies, campaign briefs, and sales enablement assets
• Act as a strategic advisor to sales on marketing‑driven growth opportunities

Events & Experiences

• Own end‑to‑end execution of field events (e.g., executive roundtables, customer workshops, industry conferences, partner events, roadshows)
• Ensure events deliver measurable outcomes: pipeline, meetings, product adoption, or upsell opportunities
• Manage event calendars, logistics, vendors, and budgets

Partner & Ecosystem Marketing

• Collaborate with alliance and channel partners on joint marketing initiatives
• Execute co‑branded campaigns that leverage partner networks to expand reach and credibility
• Align partner marketing activities with regional and corporate priorities

Measurement & ROI

• Track, analyze, and report on campaign performance (pipeline, revenue influence, engagement metrics)
• Use data and insights to continuously improve program effectiveness
• Clearly communicate the impact to marketing and sales leadership

Cross‑Functional Collaboration

• Work with centralized marketing teams (campaigns, digital, content, PR) to ensure alignment and consistency
• Coordinate with operations to ensure accurate attribution and reporting

Required Qualifications

• 5–8+ years of experience in B2B field marketing or demand generation
• Proven experience supporting enterprise or mid‑market sales teams
• Strong understanding of pipeline metrics, CRM systems, and marketing automation tools
• Experience managing events and regional marketing budgets
• Excellent communication, stakeholder management, and project management skills

Preferred Qualifications

• Experience with account‑based marketing (ABM) strategies
• Technology, SaaS, or enterprise services background
• Partner or alliance marketing experience
• Global or multi‑regional marketing exposure

Success Metrics

• Pipeline and revenue influenced by field marketing programs
• Event performance (attendance, meetings, pipeline yield)
• Sales engagement and satisfaction
• Campaign ROI and efficiency

Ideal Candidate Profile

• Highly collaborative and sales‑oriented, strong A-type personality
• Comfortable operating in fast‑paced, matrixed environments
• Data‑driven, execution‑focused, and outcome‑oriented
• Strategic thinker with strong tactical delivery skills